Senior Analyst Marketing Lending
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones physical financial and mental health as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical dental vision life insurance and disability benefits (depending on location)
- Flexible working model with hybrid onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment regardless of that persons age sex sexual orientation gender identity gender expression race colour ancestry ethnic or national origin citizenship religion or creed marital status family status pregnancy disability record of offences social condition or origin political beliefs association or activity or other factors prohibited under applicable Human Rights legislation (the Prohibited Grounds). If you have a disability and need accommodation please speak with the Recruiter for more information.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check subject to applicable laws and regulations.
At American Express our culture is built on a 175-year history of innovation shared values and Leadership Behaviors and an unwavering commitment to back our customers communities and colleagues. As part of Team Amex youll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills develop as a leader and grow your career.
Here your voice and ideas matter your work makes an impact and together you will help us define the future of American Express.
How will you make an impact in this role
The Installment Lending team is focused on driving the best borrowing experiences and solutions for our Cardmembers through personal loans and installment plans (Plan It) while delivering sustainable top- and bottom-line growth for the Canadian business.
As Senior Analyst Marketing - Lending you will champion and drive the continued growth trajectory of Plan It the American Express Installment Program. You will contribute to the development and execution of product and capability strategy build marketing campaigns to drive engagement using a suite of cutting-edge tools and tactics and deliver flawlessly by mitigating operational risk and optimizing the control environment. Youll work closely with a diverse group of partners that span local and central teams to deliver products and services that are relevant and engaging to our Cardmembers.
To deliver against this remit youll leverage your strong relationship-building skills take a customer-first approach to everything you do and demonstrate personal excellence. Your philosophy should be rooted in upholding the best possible products and services for our customers. Youll tackle ambiguous problems and get excited about figuring out how something works and then making it better. Most of all youll contribute to a high-performing team so that together we can make membership matter.
Key Responsibilities:
Turn Analytics into Strategy: Interpret data identify opportunities and prioritize effectively
Translate external data (regulatory technology economic & consumer trends) into opportunities to manage and risks to mitigate.
Own product performance management and profitability leveraging data to identify risks and opportunities.
Assess financials and business cases for pipeline of opportunities and advocate for Canadian user needs.
Help define product roadmaps enhancements to customer journeys and resolve issues.
Acquisition: Drive user engagement and retention
Leverage omni-channel customer touchpoints to educate and drive engagement with our productsand iterate on offer constructs.
Efficiently deploy marketing funds balancing tried-and-true marketing treatments with innovative strategic bets.
Lead with a sense of urgency and with persistence to deliver growth.
Collaboration: Build a common vision across stakeholders
Influence to gain stakeholder buy-in across cross-functional partner teams.
Partner across local and central teams to identify capability enhancements to market.
Champion projects from concept through to implementation and post-implementation evaluation.
Be a forward-thinking and collaborative thought leader.
Effectively communicate and partner across the enterprise.
Minimum Qualifications:
A Bachelors degree plus a minimum of two (2) years experience:
Driving results against top- and bottom-line KPIs.
Delivering omni-channel marketing campaigns.
Leading projects end-to-end.
Upholding risk and control management standards.
Contributing to a culture of belonging.
Collaborating effectively in a matrixed environment.
Required Experience:
Senior IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
American Express offers world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.
