HCP Marketing Manager

PURPOSE AND SCOPE:
The Manager HCP Marketing is responsible for developing and executing clinically focused marketing strategies to support the education adoption and effective use of Fresenius Medical Cares portfolio of home dialysis in-center dialysis (including high-volume hemodiafiltration HVHDF) and acute care systems in the U.S. marketplace. This high-visibility role bridges clinical insight and marketing execution ensuring that programs materials and campaigns reflect strong clinical relevance and align with commercial goals.

Reporting to the Director HCP Marketing this individual works closely with cross-functional partnersincluding Clinical Education Medical Affairs Product Management Patient Marketing and Salesto deliver clinically accurate engaging and compliant marketing content that supports product and therapy understanding and adoption among healthcare professionals (HCPs).

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Support go-to-market efforts for product launches

Develop clinically driven messaging that communicates the therapeutic benefits safety and efficacy of dialysis therapy to HCPs.

Translate clinical data and evidence into impactful marketing tools training resources and field enablement materials.

Create value propositions that communicate clinical benefits economic value and patient-centered impact tailored to physicians nurses and other HCPs.

Collaborate with Clinical teams and Medical Affairs to ensure accuracy relevance and alignment with treatment protocols and regulatory standards.

Coordinate with Product Marketing Value Stream and the Commercialization team to create engaging launch campaigns.

Position and promote the value of Fresenius Medical Cares ecosystem solutions and offerings

Assist with the development of segmentation targeting and positioning strategies for HCP customers

Develop and execute HCP-facing strategies to support product launches therapy education and clinical training initiatives by leveraging digital print social media email video events and field engagement.

Monitor the performance of HCP marketing initiatives and recommend improvements to enhance engagement.

Analyze barriers to adoption (perceptual or otherwise) and develop actionable impactful plans to address these misconceptions.

Partner with Sales and field-based clinical teams to gather feedback and refine marketing tools.

Collaborate with Patient Advocacy to create meaningful content to help enhance HCP-to-patient conversations and foster patient-centric approaches to the dialysis journey.

Contribute to the development of educational campaigns symposia webinars and materials tailored to clinical and professional audiences.

Liaise with Strategic Accounts Patient Marketing and Sales Training on tactics to grow adoption and patient volumes

Promote nephrology nurse education and training opportunities in conjunction with Clinical Education

Maintain HCP commercial and product websites for in-center products

Ensure all materials are reviewed and approved through appropriate regulatory and medical review processes.

PHYSICAL DEMANDS AND WORKING CONDITIONS:
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Willing to travel up to 15%

SUPERVISION:
This position does not have direct reports.

EDUCATION AND REQUIRED CREDENTIALS:

• Bachelors degree in Life Sciences Business Marketing Nursing or a related field desired.

EXPERIENCE AND SKILLS:

• 3 years of clinical or healthcare marketing experience. Experience in medical devices diagnostics or pharmaceuticals is desirable.
• Experience translating clinical data into marketing materials for healthcare professionals.
• Capital equipment experiencedesirable
• Strong collaboration skills and experience working with Clinical Medical Affairs and Regulatory teams.
• Proven ability to develop clinically relevant content that drive product understanding and adoption.
• Strong project management communication and analytical skills
• Excellent written and verbal communication skills with keen attention to accuracy and compliance.
• Understanding of FDA promotional guidelines and medical-legal review processes.
• Analytical mindset and ability to interpret clinical data and apply insights to marketing strategy.
• Comfortable working independently in a fast-paced highly regulated healthcare environment.

The rate of pay for this position will depend on the successful candidates work location and qualifications including relevant education work experience skills and competencies.

Annual Rate: $79600.00 - $132500.00 for Lawrence MA location

Benefit Overview: This position offers a comprehensive benefits package including medical dental and vision insurance a 401(k) with company match paid time off parental leave.

EO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity

Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.