US Talzenna Marketing Director

ROLE SUMMARY

The US Prostate Cancer Business is one of the largest and fastest growing businesses within Pfizer. It is anchored by a multibillion-dollar asset in XTANDI as well as the more recently launched products in ORGOVYX and Talzenna (talazoparib) in metastatic castration resistant prostate cancer (mCRPC).

TALZENNA in prostate is one of Pfizer Oncologys 10 priority brands. It has the potential to deliver over $1B in peak revenues globally and contribute meaningfully to our growing Prostate and GU portfolios. Having launched the first indication in metastatic castration-resistant prostate cancer (mCRPC) (TALAPRO-2) in June 2023 we are growing Talzennas market presence in HRR-mutated mCRPC as well as preparing for a potential future indication in HRR-mutated metastatic castration-sensitive prostate cancer (mCSPC) (TALAPRO-3).

The US Talzenna Marketing Director will join a highly talented marketing team to help drive launch success for Talzenna accountable for:

• P2P (Peer-to-Peer) strategy and execution
• Commercial MedEd (Medical Education) strategy and execution
• Congress strategy and execution
• End-to-end HCP Therapy Management strategy planning and execution in collaboration with analytics BAI Data Science SPP and other cross-functional partners
• Several HCP workstreams that are critical for the success of the brand

The role requires senior level marketing expertise and prior US experience. The role also requires strong strategic and analytical thinking as well as creativity and decision-making skills along with a proven track record of success in working in a team-based environment with multiple marketing and cross-functional partners including medical value and access advocacy and professional relations policy and public affairs sales account management and business analytics.

This position will report to the Sr Dir US Talzenna Marketing Team Lead within US Oncology.

ROLE RESPONSIBILITIES

• P2P (Peer-to-Peer) strategy planning and execution related
  • Lead all strategy and execution related to TALZENNAS P2P initiatives (including but not limited to Speaker Programs National Broadcasts Product Theaters KOL Videos Pfizer-sponsored Third-Party P2P programs) partnering closely with other HCP marketers on the team Medical Prostate OLLs Media team as well as other cross-functional partners
  • Manage P2P Operating Expenses as part of the brand team budget and effectively manage trade-offs and allocations in a dynamic budget environment
  • Own the relationship and day-to-day interactions with TALZENNAs Medical Education agency as part of the CoLab structure
  • Work with Global to serve as the US POC for the Global P2P Strategy and KOL Strategy
• Commercial MedEd (Medical Education) strategy and execution
  • Lead end-to-end execution of US Commercial advisory boards/steering committees and inform content for Global advisory boards
  • Develop educational content consistent with overall brand strategy to drive impactful peer to peer engagements
  • Understand publication plans and pull-through new published data into field force tactics (reprints and implementation guidance)
• Congress strategy and execution
  • Lead decision-making on national and sub-national congress selection budget allocation and congress resource development and execution including booths product theaters and congress panels
  • Partner with cross-functional congress planning teams as well as other Oncology brand teams to align and execute on a strategy that is appropriate for the brand broader prostate and GU portfolios as well as Pfizer Oncology
• End-to-end HCP Therapy Management (TM) strategy planning and execution in collaboration with analytics BAI Data Science SPP and other cross-functional partners
  • Lead a cross-functional team to develop and advance TALZENNAS TM strategy (aligned with the brand plan) follow up on new on insights and opportunities and explore and refine new ideas
  • Lead analytics for discontinuation abandonment rates and DoT tracking working with BAI Data Science and SPP teams
  • Direct responsibility for executing several U.S. TM improvement initiatives and tactics
  • Work with the Talzenna HCP / Key Account Marketers / Customer Marketing and Solutions Team / CRM team within CMO to provide TM-related support educational materials and training for a variety of teams including Field Sales Key Account Management and OCFM
  • Identify innovative opportunities to optimize Talzenna DoT and other TM objectives (e.g. leveraging technology)
  • Partner with OPSA internally as well as external advocacy partners on appropriate strategies and initiatives related to Talzenna TM objectives
• Several HCP workstreams that are critical for the success of the brand
  • Develop a comprehensive marketing strategy targeting advanced practitioner HCPs (e.g. nurse practitioners Pharmacists Physician Assistants nurses nurse navigators and genetic counselors) to equip them with resources and messaging on TalzennaXtandi
• Execute and optimize materials for this customer group working closely with BAI Field-based colleagues OPSA and the OAG organization

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• BA or BS required
• 8 years pharma experience
• Exceptional product management as well as project and cross-functional team management skills
• Comfort with ambiguity and complex white space environments
• Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Pharma Industry and Vaccines Business Knowledge: Understands trends in health care and pharmaceuticals; customer and stakeholder landscape competitive dynamics regulatory and access environment delivery systems channels and sources of business in the US and/or developed markets. Understands the drug development process. Uses knowledge of industry and market trends to develop strategies and to quantify business ideas
• Research & Analytics: Demonstrates understanding of analytic tool/methods ability to generate strong customer insights and market intelligence. Effectively links insights to implications to inform strategy planning and execution
• Collaboration: Works effectively within teams and across organizations and enterprise; shares responsibilities and credit; take appropriate risks; celebrates/rewards accomplishments; demonstrates and instills in others a sense of urgency and ownership
• Influencing & Communications: Clearly articulates business direction and priorities expectations and action plans; effectively communicates actively listens with the others frame of reference in mind; shares information with team members and stakeholders; Strong presentation skills sufficient to Global BU Leadership and ELT level and to external audiences.
• Prioritization: Ability to prioritize asset/assets priorities value drivers and resource allocation required to optimize growth.
• Demonstrated matrixed leadership:
• Agility: builds broad accountability trusts and empowers and adapts own style to fit needs of the situation and individual
• Encourages experimentation: activity uses test learn adapt and iterate to improve outcomes. Insists upon sharing and cross-pollination of ideas
• Openness and inclusiveness: Engage easily across all levels actions demonstrate that he/she seeks out and values diverse perspectives and withholds own judgement to create open environment
• Transparency and communication: Give real time feedback and practices straight talk
• Uses influence: understands role/ position in the wider context; involves colleagues to set joint goals and share lessons learned

PREFERRED QUALIFICATIONS

• Prior experience with a US and/or global product preferred
• Background in labs & diagnostics would be a plus for this role

Other Job Details:

Last Date to Apply for Job: October 20th 2025

Additional Location Information: New York NY; Collegeville PA; Cambridge MA; Bothell WA Lake Forest IL; La Jolla CA

Eligible for Relocation Package: No

#LI-PFE

Relocation assistance may be available based on business needs and/or eligibility.