Director of Marketing
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job description
About Incentivio
Incentivio is a restaurant guest-engagement platform helping brands transform the way they connect with their customers. Our SaaS solution powers loyalty online ordering marketing automation and AI-driven insights for restaurant brands across the U.S. Were growing fast and looking for a strategic hands-on marketing leader to scale our growth engine.
Role Overview
As Director of Marketing you will own the strategy and execution of Incentivios marketing function. This role is both strategic and tactical: youll shape our brand drive lead generation and enable our sales team while also rolling up your sleeves to build campaigns analyze funnel metrics and launch experiments. Youll collaborate closely with sales product and customer success leadership to position Incentivio as the go-to partner for restaurants looking to modernize guest engagement.
Key Responsibilities
Strategy & Leadership
Define and execute Incentivios marketing strategy across demand generation product marketing content and brand.
Partner with leadership to set growth goals and measure marketings contribution to pipeline and ARR.
Build and manage a small high-performing team (including SDR) and agency/vendor relationships.
Demand Generation
Own multi-channel campaigns (digital email events) to generate SQLs.
Work with the Director of Partnerships to drive partner SQLs.
Optimize the marketing funnel by segment POS integration and ICP.
Develop account-based marketing strategies for mid-market opportunities.
Product & Customer Marketing
In conjunction with Marketing Manager lead go-to-market launches for new features (e.g. loyalty dashboard AI-driven tools).
Create case studies sales enablement content and ROI stories with restaurant brands.
Partner with Customer Success to highlight client success and advocacy.
Brand & Thought Leadership
Position Incentivio as an innovator in restaurant loyalty and engagement.
Own PR social webinars and industry events (e.g. FSTEC).
Develop messaging frameworks that differentiate us from competitors.
Analytics & Optimization
Track KPIs including CAC LTV:CAC funnel conversion channel ROI SQLs by POS partner and brand awareness.
Run structured experiments to improve performance across channels.
Report marketing performance and insights to the leadership team and board.
Job requirements
8 years of B2B SaaS marketing experience ideally in restaurant tech hospitality or related verticals.
Demonstrated success building demand generation engines that drive measurable ARR growth.
Strong background in product marketing positioning and storytelling.
Hands-on experience with HubSpot Salesforce LinkedIn Ads Google Ads and event marketing preferred.
Analytical and metrics-driven with comfort presenting to executives and boards.
Experience managing and growing a small team in a startup environment.
Excellent communication skills both strategic and tactical.
All done!
Your application has been successfully submitted!
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Online ordering with mobile apps, loyalty, gift cards, machine learning upsells, CDP, marketing suite, and guest journey management to retain your guests!
