Director, GaaS Marketing

Hybrid Work Model

#LI-hybrid

Job Summary:

Were looking for a strategic and player-first leader to join our GaaS (Games-as-a-Service) team as Director GaaS Marketing focused on leading go-to-market strategies and driving high-impact campaigns for SEGA Japan Studios GaaS titles in the West. Reporting to the Senior Director GaaS Marketing youll serve as the key connection between SEGA Japan Studios and our Western teams ensuring regional strategies are optimized for performance and cultural resonance.

Youll lead and execute integrated marketing plans collaborate closely with Japan-based stakeholders and partner with internal teams across Marketing and Community to drive live ops programs that grow and engage our Western player base. This role will be expected to craft detailed end-to-end execution plans.

Youll identify emerging trends translate them into actionable strategies and work cross-functionally to build lasting fandom around SEGA and our evolving portfolio of live service games.

Duties and Responsibilities:

• Develop go-to-market strategies brand positioning and integrated marketing plans for various GaaS titles in alignment with the broader publishing roadmap.
• Monitor performance across marketing campaigns channels and creative assets keeping internal teams leadership and external partners informed with regular updates.
• Collaborate with product user acquisition data and creative teams to drive portfolio growth through full-funnel lifecycle marketing strategies.
• Contribute to the ideation and testing of ad creatives working closely with the Creative team and SEGA Japan Marketing Division to launch compelling campaigns that attract and retain players.
• Participate in partner meetings offering strategic insights backed by data case studies and marketing performance to guide joint campaigns and product updates.
• Maintain a deep understanding of how product updates impact user engagement and retention metrics and adjust marketing tactics accordingly.
• Develop a clear understanding of each games performance metrics and product-market fit to inform marketing decisions.
• Drive the optimization of pre-launch and post-launch support strategies for key titles.
• Provide key insights and promote marketing and community best practices across supporting departments.
• Manage marketing personnel and provide leadership guidance across Community and Social teams ensuring alignment with broader campaign goals and platform best practices.
• Offer interim support for Community and Social teams when needed ensuring continuity in player engagement efforts.
• Manage the marketing budget as directed by leadership while also proactively identifying opportunities to propose additional budget allocations tied to ROI efficiency or strategic growth opportunities.
• Support SEGA Japan Studios and the SEGA Japan Marketing Division throughout campaign execution and implementation phases.
• Coordinate with SEGA Japan stakeholders to align ongoing marketing efforts with in-game activations and promotional opportunities.
• Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision collaboration and -office attendance is required for the following reasons:
  • For effective supervision of employees and our work product which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance which includes meetings to review work product deadlines and status.
  • To foster communication and collaboration among team members which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas quick access to team members to enable collaborative problem-solving and stronger cohesion among co-workers and within teams.
  • To enhance the sharing of information necessary to effective job performance and product creation.
  • To enhance understanding of our stakeholders work and business needs facilitate a more seamless and organic workflow and ultimately increase efficiency and successful outcomes.

Qualifications and Skills:

• 7 years of experience in product or marketing roles with a focus on live service and/or mobile gaming products.
• 4 years of experience leading and mentoring small teams (13 members).
• Proven expertise across multiple marketing channelsincluding mobile social video websites and emailwith a clear understanding of the strengths and limitations of each.
• Deep knowledge of go-to-market strategies launch planning and tactics that drive awareness conversion and retention.
• Strong understanding of user experience product-market fit and player/community perception of games and brands.
• Ability to strategically adapt based on game performance data evolving partner expectations and portfolio-level priorities.
• Hands-on experience planning and executing marketing campaigns as well as setting and evaluating KPIs across marketing and community initiatives.
• Skilled in cross-functional collaboration with internal stakeholders development teams external partners and media outlets.
• Excellent project management abilities with a track record of juggling multiple priorities in fast-paced deadline-driven environments.
• Confident in analyzing and presenting performance data and strategic plans to executive leadership in a clear and compelling way.
• Outstanding written verbal and cross-cultural communication skills.
• Japanese language skills and experience working with Japanese or other Asian corporations are a plus but not required.
• Passionate gamer with firsthand experience playing GaaS titles across PC console or mobile platforms and an ability to understand the perspectives of both casual and mid-core players.