Manager, Field Marketing, Malaysia

JOB SUMMARY

Marriott International Malaysia is seeking a dynamic Field Marketing Manager to drive above-property marketing across Malaysia. This role is responsible for translating brand loyalty F&B and destination strategies into regional activations to drive awareness incremental revenue and guest engagement. You will consult with property marketing teams ensure compliance with brand guidelines and execute campaigns that align with Marriotts global objectives.

Youll work closely with hotel marketing teams (including new opening properties) to support their local marketing plans facilitate campaign roll-outs and promote best practices. You will also collaborate cross-functionally with brand loyalty digital communications and regional marketing teams to ensure integrated execution and consistency.

CANDIDATE PROFILE

Education & Experience

• Bachelors degree in Marketing Business Communication Hospitality or related discipline.
• At least 46 years of marketing experience ideally with some exposure in above-property cluster or regional marketing (especially in hospitality travel lifestyle or consumer sectors).
• Proven experience in campaign planning execution vendor / agency management event marketing partnerships and media.
• Solid understanding of Malaysian media digital ecosystem consumer behavior and marketing channels.

Skills & Competencies

• Strategic & creative thinker able to conceive ideas that map to business objectives.
• Excellent project management able to handle simultaneous campaigns deliver on time manage budgets vendors.
• Analytical mindset able to derive insights from performance data make recommendations and iterate.
• Strong negotiation skills (media vendors partners).
• Fluency in written and spoken English. Proficiency in Bahasa Malaysia is a plus; ability to understand other local languages advantageous.
• Excellent interpersonal skills ability to build relationships across hotels regional teams agencies partners.
• Strong communication presentation and storytelling capabilities.
• High attention to detail organization and discipline.
• Proficient in Microsoft Office (Excel PowerPoint Word). Familiarity with creative tools (Photoshop InDesign) is an advantage.
• Comfortable working independently handling ambiguity and interfacing with multiple stakeholders in a matrix structure.

Personal Qualities

• Proactive self-starter with sense of ownership.
• Adaptable able to pivot quickly when priorities shift.
• Solutions-driven focus on outcomes and overcoming obstacles.
• Professional presence able to represent Marriott externally (media partners).
• Strong stakeholder management skills.

CORE WORK ACTIVITIES

Area / Above-Property Support

• Co-develop and manage implementation of above-property marketing initiatives (brand loyalty MICE F&B destination) for Malaysia aligned with global/regional strategy.
• Lead event activations and experiential campaigns: from concept development to delivery including venue sourcing supplier & partner liaison run sheets invitations/RSVPs logistics on-site supervision.
• Identify negotiate and activate strategic partnerships with third parties (brands agencies tourism boards local entities) to amplify campaign reach.
• Work on destination marketing storytelling: identify unique angles and craft narratives that position Malaysian locations as attractive drawcards.
• Prepare marketing briefs project plans and liaise with external agencies (creative media PR) for campaign execution.
• Provide consultative input to hotels on photography videography direction and media assets to ensure brand consistency.
• Source and manage local influencer and media collaborations to support above-property campaigns.
• Support negotiation of area/cluster media placements with key publications and agencies.
• Own media and influencer relationships in Malaysia monitor performance and produce post-activity reports and analysis.
• Lead marketing support for pre-opening hotels: build launch plans local PR media engagements and promotional campaigns.
• Research consumer market and competitor trends; generate actionable insights and apply learnings in campaign optimization.
• Ensure hotels participate in (or comply with) relevant brand / loyalty / above-property initiatives.

Hotel / Property Support

• Consult with property marketing teams to localize and adapt above-property campaigns into property-level plans (e.g. seasonal promotions F&B packages).
• Recommend marketing budget allocations and spend priorities (in liaison with Director).
• Identify cluster-level or property-level PR stories to boost media coverage and awareness of individual hotels.
• Support cluster / international media famil (familiarization) trips for press influencers logistics liaison content.
• Maintain and build a local/international media database to enable hotel press outreach.
• Advise and assist hotel teams on content social media photography and video for local campaigns.
• Provide marketing support in F&B weddings/MICE restaurant promotions dining packages local events.
• Present and benchmark restaurant / F&B marketing strategy and performance.
• Conduct hotel performance reviews (marketing activation campaign success) and present findings with recommendations.
• Drive activation of partnerships/offers and ensure pull-through of brand and loyalty campaigns at property level.
• Collaborate with Director to identify in-market partners for property-level marketing tie-ins.
• Plan and support locally relevant promotions and campaigns to drive footfall awareness and incremental revenue for hotel services (e.g. spa dining local offers).
• Monthly tracking monitoring evaluation of partnership campaigns; perform profit & loss analysis on executed campaigns.
• Ensure hotel activation of Marriott Bonvoy Moments and other brand/loyalty programs.
• Support property teams to increase Marriott Bonvoy enrollees and engagement through on-site marketing.
• Conduct brand immersion / training sessions for hotel marketing & operations teams.
• Schedule and lead marketing onboarding / orientation for hotel teams especially new or transferred staff.

MANAGEMENT COMPETENCIES

Leadership / Influence

• Adaptability able to maintain performance amidst change or uncertainty.
• Communication convinces and engages across levels and functions.
• Problem Solving & Decision Making identifies issues weighs options and executes.
• Professional Demeanor upholds Marriotts values and brand image in interactions.

Execution / Delivery

• Team Collaboration works as part of wider marketing / hotel teams.
• Driving for Results ensures objectives are met challenges status quo pushes forward.
• Planning & Organizing structures tasks aligns resources prioritizes efforts.

Relationships

• Internal Stakeholders builds trust fosters collaboration across brand loyalty digital communications hotel marketing teams.
• External Stakeholders engages media agencies vendors partners with influence and credibility.
• Global Mindset appreciates cultural diversity understands regional/global priorities.

Learning & Growth

• Talent / Capability contributes to hotel team development by sharing best practices mentoring feedback.
• Applied Learning actively seeks knowledge applies new skills and insights.
• Business Acumen grasps economic levers revenue drivers cost implications of marketing efforts.
• Technical Acumen keeps up with marketing tools creative standards and local marketing innovations.

WORK CONDITIONS & REQUIREMENTS

• Based in Kuala Lumpur with frequent travel across Malaysia (including interstate and remote locations).
• Occasional extended hours and weekend/holiday work for campaign launches events media coverage.
• On-ground presence required for activations site visits hotel support training.
• Ability to manage multiple vendors agencies and real-time event logistics.
• Flexibility and resilience in a dynamic fast-paced environment.

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.