US Talzenna HCP Lead & Launch Lead

ROLE SUMMARY

The US Prostate Cancer Business is one of the largest and fastest growing businesses within Pfizer. It is anchored by a multibillion-dollar asset in XTANDI as well as the more recently launched products in ORGOVYX and Talzenna (talazoparib) in metastatic castration resistant prostate cancer (mCRPC).

TALZENNA in prostate is one of Pfizer Oncologys 10 priority brands. It has the potential to deliver over $1B in peak revenues globally and contribute meaningfully to our growing Prostate portfolio. Having launched the first indication in metastatic castration-resistant prostate cancer (mCRPC) (TALAPRO-2) in June 2023 we are growing Talzennas market presence in HRR-mutated mCRPC as well as preparing for a potential future indication in HRR-mutated metastatic castration-sensitive prostate cancer (mCSPC) (TALAPRO-3).

The US TALZENNA HCP Lead and Launch Lead will join a highly talented marketing team to drive launch success for Talzenna and is accountable for:

• Overall TALZENNA prostate HCP marketing strategies and plan including prioritization of resources to maximize the commercial potential of the brand
• Day-to-day oversight of the TALZENNA HCP marketing activities guide the execution of several other TALZENNA HCP marketers and ensure alignment with strategy
• Monitor competitive activities and KPIs (e.g. market share SOV) to inform competitive action planning and evolution of strategy and HCP messaging
• Lead US preparations for TALAPRO3 launch working closely with the Tala cross-functional team and the global Talzenna team

The role requires senior level marketing expertise and prior US experience. The role also requires strong strategic and analytical thinking as well as creativity and decision-making skills along with a proven track record of success and leadership in working in a team-based environment with multiple marketing and cross-functional partners including medical value and access advocacy and professional relations policy and public affairs sales account management and business analytics.

This position will report to the Sr Dir US Talzenna Marketing Team Lead within US Oncology.

ROLE RESPONSIBILITIES

The HCP Marketing Lead responsibilities are listed below:

HCP Marketing

• Lead end-to-end HCP strategy development including insights gathering and consolidation strategies formation and cross-functional alignment
• Lead campaign and core messaging development as well as evolution depending on changing market / competitor dynamics
• Provide day-to-day oversight of the HCP marketing activities across 3 other TALZENNA HCP marketers mentor and help develop teammates across the HCP marketing team
• Lead HCP tactical marketing plan development including integration with omnichannel strategy and execution
• Lead field-force related activities in partnership with sales leadership district sales managers and SEMs including targeting segmentation dashboards insights tools contests and IC design
• Lead field-force training strategy and materials development in partnership with Training lead Testing lead and other HCP marketers as appropriate
• Responsible for KOL / EOL engagement strategy in partnership with Global OLL and TALZENNA P2P HCP marketer
• Work with TALZENNA Testing Lead to pull-through relevant HCP tactics and training for the field force
• Work with TALZENNA Key Accounts Marketer and P2P lead on GPO promotional strategy and tactics
• Understand the clinical development strategy for the brand work with Clinical and Medical to compliantly disseminate publication of scientific data
• Own HCP agency relationship and HCP budget management foster collaboration amongst agency teams across HCP med-ed and key account marketing make recommendations to team on budget trade-off decisions
• Evaluate and prioritize new promotional delivery methods on an ongoing basis obtaining appropriate reviews and approvals to move forward work with appropriate HCP marketers to pull through

Across Brand Activities

• Serve as TALZENNA OP and Tactical Plan Captain
• Serve as TALZENNA US RC Captain and Marketing Manager reviewer of HCP tactics; ensure quality of pieces and adherence to RC norms
• Ensure ongoing content maintenance requests are reviewed and addressed in a timely manner (e.g. label updates piece expirations)
• Track and monitor TALZENNA KPI work with Team Lead to prepare for TALZENNA insight activation meetings

TALAPRO3 Launch Preparations

• Lead all US TP-3 launch preparations including development of US launch plan and US cross-functional planning team; Partner closely with the Global team to prepare for the future launch and serve as the US POC in Glocal working teams
• Contribute meaningfully to TP-3 forecast based on customer insights market research including demand study and applying learnings from Talapro-2 rollout
• Understand the clinical development strategy for Talapro3 working with Clinical and Medical

BASIC QUALIFICATIONS

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• BA or BS required
• 8 years pharma experience
• Exceptional product management as well as project and cross-functional team management skills
• Comfort with ambiguity and complex white space environments
• Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
• Pharma Industry and Vaccines Business Knowledge: Understands trends in health care and pharmaceuticals; customer and stakeholder landscape competitive dynamics regulatory and access environment delivery systems channels and sources of business in the US and/or developed markets. Understands the drug development process. Uses knowledge of industry and market trends to develop strategies and to quantify business ideas
• Research & Analytics: Demonstrates understanding of analytic tool/methods ability to generate strong customer insights and market intelligence. Effectively links insights to implications to inform strategy planning and execution
• Collaboration: Works effectively within teams and across organizations and enterprise; shares responsibilities and credit; take appropriate risks; celebrates/rewards accomplishments; demonstrates and instills in others a sense of urgency and ownership
• Influencing & Communications: Clearly articulates business direction and priorities expectations and action plans; effectively communicates actively listens with the others frame of reference in mind; shares information with team members and stakeholders; Strong presentation skills sufficient to Global BU Leadership and ELT level and to external audiences.
• Prioritization: Ability to prioritize asset/assets priorities value drivers and resource allocation required to optimize growth.
• Demonstrated matrixed leadership:
• Agility: builds broad accountability trusts and empowers and adapts own style to fit needs of the situation and individual
• Encourages experimentation: activity uses test learn adapt and iterate to improve outcomes. Insists upon sharing and cross-pollination of ideas
• Openness and inclusiveness: Engage easily across all levels actions demonstrate that he/she seeks out and values diverse perspectives and withholds own judgement to create open environment
• Transparency and communication: Give real time feedback and practices straight talk
• Uses influence: understands role/ position in the wider context; involves colleagues to set joint goals and share lessons learned
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

PREFERRED QUALIFICATIONS

• Prior experience with a US and/or global product preferred

Other Job Details:

Last Date to Apply for Job: October 20th 2025

Additional Location Information: New York NY; Collegeville PA; Cambridge MA; Bothell WA Lake Forest IL; La Jolla CA

Eligible for Relocation Package: No

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Relocation assistance may be available based on business needs and/or eligibility.