Global Digital Marketing Analytics Manager (d/f/m)

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands including the global market leaders TENA and Tork as well as well-known brands such as Jobst Leukoplast Libero Libresse Lotus Nosotras Saba Tempo Vinda and Zewa.

About the Role

In this role you will be responsible for measuring analysing and delivering insights on brand performance and consumer behaviour across digital channels. By combining website analytics owned media and market research you will ensure clear visibility of how brands perform in both traditional and AI-powered search environments and provide actionable recommendations to drive growth.

This is a permanent position based in Munich.

Want to get a glimpse of our culture Let some of our colleagues show you here

What you will do

• Measure analyse and deliver insights on brand performance and consumer behaviour across websites social media search and e-commerce

• Analyse owned media (web search social media reviews) to learn consumer behavior brand performance and optimize consumer journeys

• Share best practices with the team of global digital managers (teammates) and networks (both global and local digital directors/managers within Essity)

• Support the definition and lead the development and implementation of harmonized measurement frameworks for marketing digital touchpoints within Essity globally including global tracking standards for their categories of responsibility

• Monitor and report brand presence in AI Overviews (Google) and other LLM-driven search platforms

• Translate digital analytics into clear stories and growth recommendations for marketers and leadership

• Connect digital performance with consumer and brand health insights

• Conceptualize global dashboards to align KPIs and ensure visibility across markets

• Collaborate with marketing insights e-commerce and IT teams to embed data-driven decision-making

Who you are

Even if not all of the following points apply to you we would be happy to get to know you and talk about the possibility of working with you!

• Bachelors degree in Marketing Brand Management or a related field

• Extensive relevant professional experience

• Strong business acumen and ability to connect analytics with organisational goals

• Proven experience working with Digital Analytics software such as GA4 LookerStudio and SemRush

• Solid understanding of AI-driven search technologiessuch as Googles AI Overview and LLM-based platformsand their influence on brand visibility

• Skilled in creating reports for senior management and strong storytelling skills to translate data into clear actionable insights for diverse audiences

• Ability to integrate digital data with consumer/market research insights

• Fluency in English both verbal and written

What we can offer you

The benefits listed refer to the primary location. If you want to start at another location these may vary. This also applies to a non-tariff position.

• Compensation & Benefits
  Compensation above tariff 14 salaries bonus annual salary adjustment process pension schemes anniversary bonus childcare allowance Corporate Benefits & other employee benefits

• Work-Life-Balance
  Hybrid working model flexible working hours 40h week with working time based on trust 30 days of vacation lifetime working time account

• Learning & Development
  Structured onboarding training opportunities such as digital learning platform coaching & mentoring as possible part of individual development plan participation in professional conferences and fairs

• Health & Well-being
  Discounted fitness membership Lease-a-bike health and well-being month mindfulness courses PME Familienservice employee surveys

• Team & Collaboration
  People culture communities & networks co-working spaces leadership guidelines canteen

• Mobility
  Public transport allowance bicycle parking free car parking e-charging stations

This is Us

At Essity our Beliefs & Behaviours (Care Collaboration Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity equity & inclusion is established in our core.

We are committed against discrimination on the basis of color ethnicity migration history religion sex national origin sexual orientation age citizenship status marital status caregiving responsibilities disability chronic illness gender identity gender expression genetic information and other. We explicitly welcome applications from people who are structurally institutionally intersectionally discriminated.

#Essity-DE #LI-Hybrid #LI-JR

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