Marketing Strategist

Baton Rouge, LA - USA

Monthly Salary: Not Disclosed

Posted on: 15-10-2025

Vacancies: 1 Vacancy

Job Summary

Are you the type who geeks out over analytics and finds patterns in messy marketing data

Do you love turning insights into clean campaigns that actually move cost per signed case in the right direction

Can you switch from writing a blog draft to checking GA4 then hop into Ads Manager without breaking a sweat

Final question: When faced with a challenge do you get excited or run away

** IMPORTANT: TO APPLY **

If you have any questions please email only.

Please do not reach out through our websites contact information (telephone email or web chat) or via direct messaging on any social media platform.

To Apply: Submit your application by clicking the Apply button and applying on the Crisp Recruit page that opens.

**RECRUITERS DO NOT CONTACT**

Mansfield Melancon Car Accident and Personal Injury Lawyers serves clients across Louisiana with offices in Baton Rouge New Orleans Lafayette and Metairie. The team focuses on injury matters and is known for hands-on service and accessibility. Clients receive direct contact details for their legal team and regular case updates.

The firm emphasizes client-first communication and offers free consultations 24/7 availability and contingency fee representation. Locations include Baton Rouge on Europe Street and a Canal Street office in New Orleans with additional locations in Lafayette and Metairie.

Since its founding the firm reports tens of millions recovered for injured clients and decades of combined experience handling complex and catastrophic cases statewide.

Mansfield Melancon is hiring a Marketing Strategist to centralize and elevate a seven-figure annual marketing program. Youll implement the strategy with the partners bring content production in-house where practical manage paid media and give clean actionable reporting. This is an in-person role based in either Metairie or Baton Rouge with routine travel between offices. Mileage is reimbursed.

What youll do:

Own weekly marketing execution across channels aligning to firm goals and budget
Manage paid media: plan launch and optimize Google and Meta campaigns coordinate with any vendors and guard ROAS and CPL
Content engine: draft brief blog posts light copy for pages and ads publish in WordPress and coordinate internal approvals
SEO support: basic on-page optimization keyword tracking in Ahrefs internal linking and content briefs for target clusters
Social presence: light creative in Canva short-form video clips and consistent posting calendar around case results FAQs and community efforts
Lead management partnership: monitor UTM hygiene form health call tracking and ensure leads route correctly
Quarterly planning: channel mix experiments and budget reallocation based on performance
Vendor management: hold external partners to clear KPIs audit spend and reduce reliance where in-house is more efficient
Event and brand tasks as needed without losing focus on performance metrics

What were looking for:

2 to 5 years in performance or digital marketing agency or in-house
Working knowledge of Google Ads Meta Ads and GA4 with hands-on optimization experience
Comfortable writing and editing short-form content posting on WordPress and using basic on-page SEO practices
Can create simple graphics in Canva and perform basic video editing for social clips
Data fluent with Excel or Google Sheets able to turn numbers into decisions
Nice to have: marketing degree or digital marketing certificate
Legal industry background is a plus not required
In-person only. Valid drivers license and ability to travel between Metairie and Baton Rouge

Why you should work here:

Direct access to decision makers and fast feedback loops
Real ownership of a meaningful budget and a clear mandate to improve ROI
Enrollment in Crisp Experience for training and workshops including travel to Atlanta as scheduled
Room to build a small bench of trusted vendors once the core system is humming

Benefits

Health stipend: firm contributes about $350 per month toward the employees health premium
Retirement: 401(k) with employer match
PTO: 5 days in the first 2 years then 10 days from years 2 to 5 plus 12 paid office holidays
Flexible family-friendly culture with half-day Fridays and mileage reimbursement for inter-office travel

If you want to own performance marketing inside a mission-driven injury firm this is your seat. Bring curiosity crisp execution and a bias for measurable results. Well bring a supportive culture real responsibility and the chance to see your work translate into lives changed.

Are you the type who geeks out over analytics and finds patterns in messy marketing dataDo you love turning insights into clean campaigns that actually move cost per signed case in the right directionCan you switch from writing a blog draft to checking GA4 then hop into Ads Manager without breaking ...