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POSITION SPECIFICS

POSITION SPECIFICS

Penn States Office of Strategic Communicationsthe Universitys central public relations and marketing divisionseeks an innovative Lead Visual Content Specialist (Principal Professional level) to join its dynamic award-winning creative team and contribute to the creative expression of the Penn State brand.

In addition to providing day-to-day leadership of the visual content team the successful candidate will manage the video production process from conception to completion proactively and collaboratively engaging with other members of the creative team and consulting with stakeholders across academic administrative and research units to produce multimedia content that inspires and engages key audiences while also supporting institutional priorities.

Due to the in-person requirements associated with visual content production this position is expected to be in the office five days a week and will require occasional evening and weekend hours.

Key Responsibilities:

• Understand the brand-level goals and strategies of each project and how these can translate into the most appropriate effective on-brand on-trend and industry-leading creative solutions
• Engage the visual content team and manage available resources to execute and successfully deliver effective compelling and differentiating University-level multimedia content that strengthens the Penn State brand and supports the Universitys strategic priorities
• Supervise the visual content staff and manage the teams resources
• Research and develop content brainstorm script ideas establish and communicate production schedules conduct interviews produce and direct shoots and edit all components into compelling brand storytelling products
• Continuously scan the internal and external environment and recommend opportunities to elevate the Penn State brand through storytelling
• Provide thorough efficient and clear communication to team members leadership and internal and external stakeholders
• Maintain creative exploration and evolution by remaining knowledgeable of industry trends (design motion storytelling PR and marketing) technology advancements and the latest tools and tactics in visual storytelling

Preferred Skills and Experience

The ideal candidate will:

• Possess an expert-level understanding of the film and video-production process (pre-production production and post-production)
• Have experience planning supporting and creating high-quality productions
• Possess advanced knowledge of industry standards for content production
• Understand new production editing and motion-design trends and methods including advanced colorization and AI-supported production optimization
• Be able to interpret and create highly detailed and efficient communications that include executive-level summaries and updates as well as technical film production documents
• Be a collaborative leader and team player who is highly organized detail oriented and able to manage multiple priorities

Experience with directing crews and video productions script writing graphic design motion design and AI image generation for creative concepting are highly desired but not required.

MINIMUM EDUCATION WORK EXPERIENCE & REQUIRED CERTIFICATIONS

About Penn States Office of Strategic Communications

As Penn States central public relations and marketing division the Office of Strategic Communications is a fully integrated award-winning best-in-class marketing and public relations team defined by innovative strategy and breakthrough creative driven by measurable goals. We advance the University by strengthening and protecting the institutions reputation in regional national and international spheres of influence in ways that serve recruitment resource and leadership goals.

Spanning Penn States large-scale enterpriseincluding campus locations across Pennsylvania nearly 90000 students and an alumni base exceeding 700000the Office of Strategic Communications work encompasses all forms of communications and engagement ranging from branding marketing and trademark and event management to internal communications proactive and social media research communications and crisis and issues management. Weve attracted talented and diverse team members from private and public sectors at all levels of our division giving us the ability to build a strategic program of excellence recognized throughout the University.

BACKGROUND CHECKS/CLEARANCES

SALARY & BENEFITS

Salary Structure - Information on Penn States salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional addition to comprehensive medical dental and vision coverage employees enjoy robust retirement plans and substantial paid time off which includes holidays vacation and sick time. One of the standout benefits is the generous 75% tuition discount available to employees as well as eligible spouses and children. For more detailed information please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988 Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security such as those concerning alcohol and drug use crime prevention the reporting of crimes sexual assault and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability please contact .

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