Senior Manager, Digital Sales Planning & Strategy

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

Reporting into the Director Digital Sales Planning & Strategy the Senior Manager Digital Sales Planning & Strategy is accountable for forging strong partnerships with key stakeholders including Customer Marketing and product groups in order to set and achieve aggressive annual digital sales targets for his/her assigned portfolio. The Senior Manager acts like a business owner for the Savings and Investments portfolio by developing and optimizing a game plan that identifies all initiatives that need to occur in order to maintain strong sales performance or close the gap in cases of current or projected under performance. As such the Senior Manager leverages data driven insights to identify and prioritize initiatives based on estimated sales impact and return on effort. The Senior Manager is accountable for effectively presenting a holistic story and actionable recommendations related to the entire digital journey including digital media spend offers campaigns and digital sales capabilities. The Senior Manager regularly leads executive level discussions and influences the prioritization of digital marketing initiatives delivered by CIBC Digitals Agile Sales & Marketing team.

The Senior Manager possesses a depth of digital marketing experience spanning across organic search paid digital media on-site marketing and digital performance reporting. As such the Senior Manager will be accountable for leading a high priority portfolio with high complexity executive visibility and large digital media budgets. A core accountability will include leading digital sales and marketing test & learn initiatives pilots and POCs that require executive sponsorship. As a senior portfolio lead the Senior Manager will regularly support the Director Digital Sales Planning & Strategy with overall team development & efficiencies. On occasion the Senior Manager will also be accountable for managing co-op students.

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 1-3 days per week on-site while other days will be remote.

How youll succeed

• Results Driven Leadership You will partner with product groups marketing and fulfillment teams to jointly develop digital sales plans while ensuring alignment on related assumptions targets and roadmap initiatives. Lead regular business reviews to identify progress against digital sales plans including performance of media spend digital campaigns offers and digital client journey optimization. This will include providing updates on agile sprint schedules as well as projects & quick releases that support digital sales capabilities & production fixes.
• Client Experience The client is at the heart of everything we do. As the lead for that experience you will work with various stakeholders across the bank including Customer Marketing Digital Analytics & Integration product teams and more acting as a digital product & journey subject matter expert while ensuring overall alignment with your assigned Line Of Business (LOB) partner. You will possess in-depth knowledge on product features & benefits client profiles CIBC digital sales capabilities cross-channel experiences and fulfillment flows.
• Partnership and Collaboration Love working and aligning with others to bring about business success In this role you will partner & collaborate with cross functional Agile Sales & Marketing pods to identify prioritize and influence the sequence and timing of scheduled campaigns tactics & initiatives as well as agile marketing backlog items.

Who you are

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because its the right thing to do.
• You act like an business owner. You thrive when youre empowered to take the lead go above and beyond and deliver results.
• Youre driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.
• Youre passionate about people. You find meaning in relationships and surround yourself with a diverse network of partners. You build trust through respect and authenticity.
• You embrace and champion change. Youll continuously evolve your thinking and the way you work in order to deliver your best.
• Values matter to you. You bring your real self to work and you live our values trust teamwork and accountability.

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What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding French proficiency MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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