Enterprise is a national nonprofit that exists to make a good home possible for the millions of families without one. We support community development organizations on the ground aggregate and invest capital for impact advance housing policy at every level of government and build and manage communities ourselves. Since 1982 we have invested $80.9 billion and created 1 million homes across all 50 states the District of Columbia Puerto Rico and the U.S. Virgin Islands all to make home and community places of pride power and belonging.

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Working at Enterprise

At Enterprise youll be part of a diverse committed team making a difference every day. You will collaborate with some of the smartest minds and biggest hearts in our field. Youll be empowered to drive systems change and take bold steps to advance racial equity. And you will find a career home where youre valued and supported in your growth journey.

Enterprise offers career opportunities in our offices across the country with anexceptional benefits package.

Job Description Summary

Job Description

Key Responsibilities

Portfolio Management

• Manage prospect cultivation and property marketing strategies across a portfolio of 100 communities tailoring efforts based on property performance audience demographics and local market conditions.
• Identify and recommend scalable marketing approaches that enhance portfolio-wide effectiveness adapt to the unique needs of each community and streamline execution to increase efficiency.
• Collaborate cross-functionally with property operations and asset management teams to ensure that marketing strategy is aligned with occupancy goals and business objectives.
• Manage and develop property marketing staff providing direction mentorship and accountability.
• Advertising and Campaign Execution
• Develop and oversee creative cost-effective advertising campaigns that go beyond standard Internet Listing Services (ILS) by leveraging outreach marketing local partnerships social media and digital tools.
• Negotiate and manage contracts for ILS and other advertising vendors ensuring the portfolio receives strong value and performance.
• Track and report advertising effectiveness optimizing spend and strategy based on performance metrics.
• Marketing Plans and Leasing Strategy
• Monitor portfolio-wide occupancy trends and proactively identify underperforming properties in need of strategic support.
• Create customized marketing plans for prioritized properties incorporating comps local market trends and property-specific needs.
• Partner with colleagues across the residential team to identify properties with marketing-related leasing challenges and propose solutions.
• Lease-Up and Development Support
• Create and execute robust marketing playbooks for new construction and redevelopment lease-ups ensuring strong pre-opening interest and early momentum.
• Design and manage pre-leasing campaigns and community launch strategies to create excitement about new properties.
• Collaborate with real estate development property management communications and events teams to build buzz during the construction phase through visuals email campaigns and exclusive previews.
• Measure and report on results during all phases of lease-up to inform ongoing improvements.
• Product Marketing and Brand Positioning
• Provide product-level marketing insights including competitive landscape reviews rent positioning recommendations and amenity differentiation.
• Conduct market and trend analyses to support decisions on rent growth property upgrades and repositioning strategies.
• Partner with the revenue manager to assess pricing and make recommendations using data from surveys comps and market analytics.
• Digital Strategy and Online Presence
• Drive engagement and conversions across all digital property listings advertising and websites ensuring accurate up-to-date information and compelling content.
• Develop and advance social media strategy. Manage the residential Facebook presence monitor and respond to resident reviews and direct initiatives to improve Google reviews.
• Analyze digital traffic and engagement metrics to inform ongoing content and platform strategies. Develop and distribute reports as scheduled.
• Oversee production of our monthly leasing-focused e-newsletter spotlighting available units new communities and special promotions .
• Creative and Collateral Oversight
• Develop inspiring messaging and marketing materials that drive action and aligns with organizational brand standards.
• Lead the creation of collateral delivering a core set of property marketing materials along with protocols and templates for fact sheets flyers branded signage etc.
• Manage photography and videography efforts to ensure assets reflect community identity and brand standards.

Qualifications

• Bachelors degree in marketing communications business or a related field required advanced degree a plus
• 710 years of experience and a proven track record in multifamily affordable housing marketing
• Demonstrated experience marketing large multi-market portfolios with diverse property types and performance challenges
• Proven success developing and executing marketing strategies that improve occupancy and drive lease-up performance
• Ability to balance strategic thinking with hand-on execution in a fast-paced environment
• Strong background in lead generation campaign development and audience engagement strategies
• Highly skilled in digital marketing platforms and property marketing tools including Yardi Rent Café content management systems real estate listing/advertising platforms email and social media platforms
• Exceptional communication (written and verbal) analytical and organizational skills
• Skilled at leading and developing teams fostering growth and accountability in direct reports and influencing cross-functional stakeholders
• Knowledge of fair housing laws and regulations

Total Rewards at Enterprise:

You will be working with a group of talented professionals who are motivated by serving the community and addressing the need for affordable housing.

Enterprise offers a comprehensive total rewards package for you and your family.

The base salary for this role is $125000 to $135000 depending on level of skills and experience.

The salary range for this position is represented by the low and high end of the range for the amount to be paid for the position. Salaries paid at Enterprise will vary based on factors that may include skills education location experience and performance. The salary range is just a part of the total rewards package provided to employees at Enterprise and other rewards may include annual performance bonuses and generous paid leave programs.

At Enterprise our benefits form a major component of our total rewards package. Benefits include dental health and vision care plans as well as family-building benefits such as adoption and surrogacy support. Enterprise allows flexible work arrangements to promote a better work-life balance. We offer health advocacy EAP and mental health benefits. We round out our total rewards package by offering financial education wellness programs and auto-enrollment in the companys 401(k) plan with employer matching contributions. Finally you will have learning and development opportunities including tuition reimbursement for job-related courses and certifications. Thank you for your interest in joining the Enterprise team in our effort and commitment to serve others.

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