Marketing Director

Fortive

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profile Job Location:

Bangalore - India

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description
Job Overview

Primary responsibilities include Strategy development Competitive assessment Product launches Off-line events Pricing Promotions Demand generation and increasing awareness and preference.This role combines strategic leadership with hands-on execution in Digital Marketing Market intel and Product Communication. Will work closely with Sales Product Management to strengthen Brand visibility enhance customer engagement and accelerate business growth.

Primary Responsibilities / DUTIES

  1. Develop and execute Marketing plan aligned with business growth objectives
  2. Define brand positioning messaging and value proposition across product segments.
  3. Partner with leadership on GTM strategies new product launches and market expansion.
  4. Track market trends competitor moves and emerging industrial trends to guide strategy.
  5. Running marketing campaigns and events
  6. Lead Digital Marketing strategy covering SEO SEM paid campaigns social media and Analytics.
  7. Manage digital & event agencies drive marketing automation and data driven decision making to enhance ROI
  8. Developing and delivering marketing and communications strategies for the business
  9. Maintains customer segmentation across multiple industry verticals including applications pain points and growth drivers
  10. Owns strategy to drive funnel growth and yield improvements to drive revenue.
  11. Leads Inside Sales/Technical Customer Support that enables lead conversion and customer satisfaction.
  12. Leadership: responsible for mentoring and development of marketing team.
  13. Working closely with the companys Sales team enabling them to meet their commercial objectives by providing them with appropriate Sales enablement tools materials and presentations.
  14. Lead change supports activities that position the business for the future; offers novel ideas and perspectives
  15. Guiding the day-to-day activities of the marketing team
  16. Translates function/KPI goals into actions for direct reports

experience / qualifications
  1. Bachelors degree with specialization in Marketing from a reputed institute with 02 to 04 years of People management experience.
  2. A team player with excellent problem-solving skills.
  3. Excellent presentation negotiation and communication skills
  4. Computer competent in terms of analytical & presentation skills.

Last Update by: Jaison Isaac

Date: 08 Oct 2025




Required Experience:

Director

DescriptionJob OverviewPrimary responsibilities include Strategy development Competitive assessment Product launches Off-line events Pricing Promotions Demand generation and increasing awareness and preference.This role combines strategic leadership with hands-on execution in Digital Marketing Marke...
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Key Skills

  • Digital Marketing
  • B2B Sales
  • Marketing
  • Pardot
  • Marketing Automation
  • Customer Segmentation
  • HubSpot
  • Multichannel Marketing
  • Market Research
  • Affiliate Marketing
  • Social Media Management
  • Lead Generation

About Company

Company Logo

Fortive Corporation Overview Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product d ... View more

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