Content Manager France (H/F/X)

Type of contract : Permanent (CDI)

Segment : Royal Canin

Location : France Aimargues (nearby Montpellier)

TheContent Manageroperates within a cross-functional regional team integrated into theBAPOX Regional Hub Center of Expertise dedicated to collaboration with this Hub and the French subsidiary they define and implement the brand communication planforRoyal Canin France in alignment with global and European roadmaps. They ensure that an in-depth understanding of the market is reflected in this brand communication plan.

This role aims to deliver a compelling and consistent brand experienceacross all digital channels including site D2C platforms and e-commerce platforms.

The Content Managerserves as the convergence point between market needs global resources and regional content production with the objective of deliveringimpactful localized relevant and high-performing content.

What are we looking for

Education & Experience:

• Higher education background.

• Previous experience inmarketing/brand managementorcontent marketing.

• Strong experiencein using and/or optimizing content strategy to meet brand and business needs including applying it across various creative touchpoints and working with agencies brand teams communication teams and digital platforms.

• Proven experience ininfluencing cross-functional teamsindirectly.

• Solid background inproject management with the ability to lead multiple complex projects that have both short- and long-term impact.

• Confirmed experience inlocal and regional or global roles.

Skills & Qualifications:

• Fluent in English; proficient inFrench.
• Excellent communication skills.
• Customer-focused mindset.
• Skilled at managing complexity driving clarity and results in fast-paced environments.

What will be your key responsibilities

Guardian of Proper Brand Execution: Protecting the Brand

• Share and ensure compliance withbrand guidelinesacross all locally deployed content.

• Act as the liaison withLegal as well asEuropean and Global teams to address all brand-related matters (e.g. brand registration trademark filing French brand specifics etc.).

Definition and Coordination of Content Strategy

• Serve as thelocal ambassadorof the content strategy defined at the global and regional levels.

• Define content needs for the clustersdigital touchpoints(.com D2C e-commerce) in alignment with the global/EU framework dedicated toPet Owners.

• Translate the global/European roadmap into acontent strategy for France with clear objectives (KPIs) and a delivery calendar tailored to market needs.

Collaboration and Governance to Ensure Brand Synergy and Consistency

• Work closely withlocal regional and global teamsto define design and produce content.

• Act as theliaison between markets and global teams ensuring the communication and prioritization of content needs.

• Managebudget and resourceseffectively.

Content Production Adaptation and Distribution to Protect and Promote the Brand

• Providechannel-specific contentto marketing teams to implement the communication plan defined with internal stakeholders (media in-store activation CRM digital public relations etc.).

Evaluation and Optimization

• Gather and assess content needs based on thesales and marketing plansof different markets.

• Identifycontent gapsbetween local needs and global assets; escalate priority requests to theContent Studio.

• Measurecontent performance analyze its impact (SEO conversion education engagement etc.) and propose corrective actions.

• Evaluate thequality and impactof distributed content to ensure continuous optimization.

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.
• Join a purpose driven company where were striving to build the world we want tomorrow today.
• Best-in-class learning and development support from day one including access to our in-house Mars University.
• An industry competitive salary and benefits package including company bonus

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