Brand Marketing Managerin Poland & CEE part-remote in Poland
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
As the Marketing Manager for Poland (PL) and CEE you will be responsible for identifying planning and executing integrated marketing and communication initiatives tailored to these markets.
This newly established role is part of the Brand Marketing team and works closely with the Country Manager PL as well as cross-functional teams including Brand Creative Media Buying CRM Analytics Onsite. You will manage external partners and energize our international network to bring Breuningers brand to life in a relevant and impactful way contributing to our ambition of becoming Europes leading omnichannel player.
The ideal candidate is an experienced marketing professional with an international mindset and a strong ability to translate global strategies into impactful local execution. You are a self-starter who takes initiatives and ownership and thrives in dynamic fast-paced environments.
You bring a hands-on proactive attitude can easily juggle multiple projects and are always focused on results. You enjoy working with complex processes continuously seeking improvements and collaborating effectively across teams to drive the brand forward.
- Develop and execute a holistic marketing and communications strategy for Poland
- Implement global brand campaigns to ensure regional relevance and maximum impact
- Plan and manage influencer and PR campaigns as well as brand activations like events and collaborations
- Manage external agencies (PR & Influencer) to maintain a consistent always-On brand experience
- Act as a strong brand ambassador ensuring a unified tone of voice and messaging across all local touchpoints
- Identify and act on local market opportunities to increase brand awareness and customer engagement
- Collaborate closely with internal teams and stakeholders across functions and regions
Qualifications :
- Bachelors or Masters degree in Marketing Communications Business or a related field
- Fluent in German/English Polish is required
- 5 years of experience in brand marketing or communications ideally in a lifestyle fashion or consumer-facing environment
- Experience in Fashion eCommerce is a plus
- Proven expertise in PR and influencer marketing (must-have)
- Proven experience in planning and executing integrated marketing campaigns
- Excellent communication and presentation skills
- Strong project management and organizational skills always with a solution-oriented mindset
- Deep understanding of the Polish market including local consumer behavior competitive landscape and market trends
- Knowledge of the Czech market and other CEE markets is a plus
- Emotionally intelligent team player with excellent stakeholder management skills
- Willingness to travel within Poland and to the German headquarter
- Openness to hybrid work in Warsaw local office
Additional Information :
At Breuninger its about more than just a job. We live by appreciation and responsibility and thats exactly what our benefits reflect. They are a sign of how we accompany and support you. And best of all this is only part of what you can expect from us.
Appreciation you can feel Voluntary holiday and Christmas bonuses as well as pension contributions.
Your style your advantage 30% employee discount also for your partner including restaurants and hairdressers.
Your loyalty counts From your fifth year onwards you will receive additional holiday days.
Family-friendly working hours for your work-life balance.
Grow with us From training courses to leadership programmes.
Workation available Up to 30 calendar days per year in selected European countries.
Holidays à la carte You can secure additional holiday days through salary conversion supplemented by a sabbatical option.
Remote work with a great flexibility.
Have we aroused your interest
Then lets get to know each other quickly.
If you have any questions please do not hesitate to contact Sabrina Rösch.
We look forward to receiving your detailed online application including your availability and salary expectations.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Fashion und Lifestyle, rund 6.500 Mitarbeiter:innen, 13 Department Stores, Online-Shops in Deutschland, Polen, Österreich und der Schweiz, über 2.000 Marken, 25 Restaurants, Bars & Confiserien, 14 erstklassige Services, drei Friseur-Salons und stets ein besonderes Einkaufserlebnis – d ... View more
