Product Marketing Manager

About Fitelo:
Fitelo is on a mission to simplify health and wellness for millions by offering personalized solutions through technology products and services. We are growing rapidly in the commerce space and are looking for passionate driven individuals who thrive in dynamic environments and love solving real-world problems.

About the role:
We are looking for a creative and strategic Product Marketing Manager to lead product launches and brand storytelling across categories. The role requires a deep understanding of consumer insights strong messaging and positioning skills and the ability to translate product benefits into impactful campaigns. You will own the go-to-market strategy shape communication across channels and collaborate with product design and performance teams to ensure successful product rollouts and sustained growth.

Specifically this role will involve:

• Developing product positioning messaging and unique brand stories by deeply understanding ingredients benefits competition and consumer needs.
• Designing and executing 30 60 90 day go-to-market strategies for new launches across digital and offline channels.
• Creating persuasive content including website copy packaging claims campaign ideas email/SMS flows and ad copy.
• Collaborating with designers to bring packaging creatives and social media campaigns to life while ensuring brand voice consistency.
• Planning and executing launch campaigns across social influencer performance marketing and ATL/BTL channels.
• Partnering with product development operations and sales teams to ensure smooth launches and market alignment.
• Tracking and analyzing campaign performance across awareness engagement and conversion metrics; optimizing strategies for impact.

Ideal candidate will have:

• 3 6 years of experience in Product Marketing or Brand Marketing within D2C FMCG or consumer-focused startups.
• Proven experience in taking products from concept to launch with measurable success.
• Strong skills in storytelling copywriting and creative ideation.
• Understanding of multi-channel marketing including social performance influencer email and ATL/BTL.
• Analytical mindset to measure campaign performance and pivot quickly when needed.
• Ability to balance brand building with performance-driven marketing.
• Startup-ready mindset: ownership agility and ability to juggle multiple projects.

Qualifications:

• Bachelors degree in Marketing Business Communications or related field.
• MBA or post-graduate specialization in Marketing/Brand Management will be an added advantage.