Senior Engineer Marketing Platforms (wmd)
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Job Location:
Yearly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Were looking for a hands-on MarTech Engineer & Owner who bridges the gap between marketing product and technology. Youll own and operate our marketing tech ecosystem while also driving the technical implementation of tracking and 3rd party integrations into our modern Frontend stack based on React. Your mission: Enable compliant data-driven personalized communication and trackingJS1 across all lifecycle touchpoints. #kununujob
Feel free to get in touch with us.
Bárbara Serrano
Talent Acquisition Specialist
Your tasks:
Engineering & Implementation
- Implement and maintain tracking solutions (Facebook Pixel LinkedIn Insights Piwik/Matomo custom event tracking) directly in our React/ frontend.
- Extend and maintain data layers and event tracking frameworks for scalable analytics setups.
- Manage and optimize Google Tag Manager (or alternatives) with a focus on performance and maintainability.
- Implement and govern Consent Management Platforms (CMPs) to ensure compliance with GDPR/CCPA.
MarTech Ownership & Governance
- Own and manage the marketing technology stack supporting marketing teams with segmentation personalization and channel orchestration (paid email push in-app).
- Define and drive a holistic tracking concept across server-side and client-side solutions.
- Oversee and maintain integrations between various internal/external systems (e.g. product events analytics customer data sources mobile/web).
- Support and enhance the management of 1st party customer datawithin the marketing ecosystem ensuring compliant activation across Braze and integrated systems
- Collaborate with engineers and data teams to ensure high-quality data flows (events user attributes identifiers etc.).
- Document tools processes and cross-channel campaign logic; ensure platform hygiene QA and operational efficiency.
- Evaluate and introduce new tools and integrations that increase automation personalization and ROI across our customer engagement stack.
Your skills:
- 5 years of experience in MarTech Web Analytics Marketing Automation or a related field within a digital or tech-first company.
- Strong web development skills (JavaScript/TypeScript React or comparable frameworks for server-side rendering).
- Solid technical understanding of APIs webhooks custom event tracking and data mapping.
- Familiarity with (content structure plugin architecture marketing integration touchpoints).
- Proven hands-on experience with CRM and Paid Marketing tools. Experience with Braze funnel and smartly preferred.
- Knowledge of consent management platforms (e.g. OneTrust Usercentrics) and privacy-by-design principles.
- Strong cross-functional collaboration skills (Marketing Product Data Legal Engineering).
- Comfortable managing both strategic topics and hands-on implementation.
- Target group oriented communication: Proven ability to translate business needs into technical specifications.
- Preferred: Hands-on experience with CRM (e.g. Braze Emarsys) paid media tools (e.g. Smartly ) consent platforms (e.g. OneTrust Usercentrics) GTM WordPress and middleware (e.g. Zapier ).
Your benefits
- Drinks food & goodies
- Sabbatical and part-time options
- Remote work option
- Trust-based working hours
- Magazines from the Burda publishing house
- Communication on equal terms
- Transparent competitive salary
- Training courses and workshops
- Up to 12 weeks Workation
- 6 week vacation
Your contact person
You still got questions about the job.Feel free to get in touch with us.
Bárbara Serrano
Talent Acquisition Specialist
Required Experience:
Senior IC
Key Skills
- Laboratory Experience
- Vendor Management
- Design Controls
- C/C++
- FDA Regulations
- Intellectual Property Law
- ISO 13485
- Research Experience
- SolidWorks
- Research & Development
- Internet Of Things
- Product Development
About Company
Deine Aufgaben: Du übernimmst den Aufbau, das Training und die Führung eines Teams von 2-4 Account Manager:innen. Du bist verantwortlich für den Gewinn, Aufbau und Ausbau von strategisch relevanten Kunden und Konzernen im DACH-Raum. Gemeinsam mit deinem Team entwickelst du individuel ... View more
