Communication and Marketing Officer

Organizational Summary:

The Muma College of Business hosts undergraduate masters and doctoral programs for more than 8700 students on all three USF campuses. The AACSB-accredited college is home to the Lynn Pippenger School of Accountancy Kate Tiedemann School of Business and Finance The Baldwin Group School of Risk Management and Insurance School of Information Systems and Management School of Marketing and Innovation School of Hospitality and Tourism Management as well as several centers institutes and labs.

Position Summary:

The Communications and Marketing Officer (Digital) plans executes and evaluates cross media marketing and communications campaigns to recruit students for graduate certificate executive and other educational programs. Promoting events and building the reputation of the Muma College of Business. The digital marketing officer manages social and other advertising campaigns that integrate with marketing automation web and email strategies to achieve college center and program objectives and evaluate campaign effectiveness.

• Develop manage evaluate optimize and report on custom digital media plans designed to meet established budget and enrollment targets. Research audience and keywords to develop content and segment and target campaigns. Select advertising platform mix including search social and traditional media. Build and manage media schedules and coordinate with program directors and communications/marketing team to build needed assets
• Develop execute evaluate and optimize email web and social campaigns to engage and nurture audiences to achieve communications/marketing objectives including student recruitment increase event attendance and other college/center/program goals
• Continuously monitor all digital advertising campaigns to optimize performance. Track and analyze conversions at each stage to meet campaign goals and ensure rates meet or exceed industry standards. Assess issues for under-performing tactics to make changes and ensure improvement. Develop monthly reports for college/faculty partners on campaign performance
• Establish and manage relationships with digital and traditional media vendors. Develop expert-level knowledge of planning buying and billing cycles. Negotiate the most cost-effective buys and the most efficient placements. Advise team when new advertising opportunities arise. Troubleshoot issues with vendors.
• Conduct benchmarking research and stay current on emerging technologies tools platforms and trends. Maintain critical training/certifications from Google AdWords HubSpot and other marketing platforms and vendors

Minimum Qualifications: This position requires a bachelors degree in communication marketing public relations technical writing digital media or related field with two years of experience in related positions.

Preferred Qualifications: Bachelors degree in Business Marketing Communications or a related field with at least two years of significant experience working as a digital media buyer specializing in inbound marketing tactics. Google AdWords and Bing Ads Certifications and experience working with a marketing automation tool (such as HubSpot Marketo etc.) Strong advertising copywriting skills.

Special Skills: Ad copywriting skills audience segmentation digital production marketing automation media buying search engine marketing and optimization PPC advertising and social media advertising.

This position may be subject to a Level 1 or Level 2 criminal background check

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Contact theUSF ADA Lead()to coordinate your accommodation request.

Degree Equivalency Clause: Four years of direct experience for a bachelors degree.
Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelors degree;
(c) Six years of direct experience for a masters degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure certification or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.