Marketing Director (Digital & Integrated)
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Job Location:
Costa Mesa, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
12-10-2025
Vacancies:
1 Vacancy
Job Summary
Marketing Director (Digital & Integrated)
Location: Costa Mesa CA (Hybrid: inoffice TueThu)
Employment: Full-time Exempt
Reports to: Vice President Integrated Communications
About the Role
Were hiring a fulltime Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit Architecture/Engineering/Construction (AEC) Commercial Real Estate (CRE) and education industries that drive measurable growth. Youll own strategy hands-on execution and performance optimization across digital (SEO SEM paid social programmatic email web) and traditional channels (brand campaigns print broadcast OOH events). If youre stepping into your first Director role or youve been a director for years well calibrate scope and support to your experience.
If youre not sure you meet the qualifications please applyskills are learned and we value potential.
Location: Costa Mesa CA (Hybrid: inoffice TueThu)
Employment: Full-time Exempt
Reports to: Vice President Integrated Communications
About the Role
Were hiring a fulltime Marketing Director to lead and execute integrated marketing programs for clients primarily in the Nonprofit Architecture/Engineering/Construction (AEC) Commercial Real Estate (CRE) and education industries that drive measurable growth. Youll own strategy hands-on execution and performance optimization across digital (SEO SEM paid social programmatic email web) and traditional channels (brand campaigns print broadcast OOH events). If youre stepping into your first Director role or youve been a director for years well calibrate scope and support to your experience.
If youre not sure you meet the qualifications please applyskills are learned and we value potential.
What Youll Do
Strategy & Planning
- Build integrated marketing plans tied to client business goals
- Develop channel strategies across SEO SEM/paid search paid social programmatic/display email/lifecycle website/landing pages and traditional media.
- Create clear briefs hypotheses test plans and forecasts; set budgets and pacing.
Client Service Excellence and Leadership
- Provide ongoing strategic counsel and client account stewardship driving excellence in quality of work strategic guidance and financial stewardship
- Serve as a day-to-day client lead mentoring and guiding managers associates and coordinators on the team in account direction client service and work delivery
Execution & Optimization
- Stand up and optimize campaigns end-to-end: audience creative offers landing pages conversion flows and nurture programs.
- Manage SEO programs partner with content and web development to improve Core Web Vitals site architecture and content performance.
- Own paid search paid social and programmatic strategy and ensure excellent team execution.
- Lead email and marketing automation: segmentation journeys lead scoring A/B testing and deliverability.
- Oversee traditional marketing as needed: media planning/buying OOH print broadcast direct mail sponsorships and events.
Website & Conversion
- Partner with UX/design and developers on website roadmaps and landing pages.
- Ensure accurate tracking (GA4 tag management pixels) UTM governance and robust QA.
Analytics & Reporting
- Leverage Looker Studio Power My Analytics SEMRush Porter
- Experience using and integrating GA4
- Define KPIs; build dashboards and weekly/monthly readouts with insights
- Translate performance into clear recommendations for executives and cross-functional partners.
Collaboration & Leadership
- Work cross functionally- with Sales Creative PR/Comms teams.
- Manage vendors and/or direct reports; mentor teammates and elevate channel best practices.
- Steward budget accountability and SOWs with agencies and freelancers.
Compliance & Governance
- Maintain data privacy and compliance standards
- Uphold brand guidelines accessibility standards and QA processes across channels.
- Experience building and optimizing multi-channel marketing programs agency experience required.
- Strong client service management skills
- Strong communication skills both internally and with clients to keep teams motivated aligned and working together as one team.
- Strong presentation verbal and written/visual communication skills
- Practical fluency in most of the following:
- SEO: Site audits Search Console schema internal linking Core Web Vitals.
- SEM/Paid Search: Account structure match types bidding strategies
- Paid Social: Audience strategy creative testing retargeting lead gen B2B and/or B2C tactics.
- Programmatic/Display/Video: Targeting frequency management brand safety measurement.
- Email/Automation: ESP/MAP (e.g. HubSpot Marketo Mailchimp/Eloqua) segmentation nurture design testing.
- Web/CRO: Partnering with designers/developers on CMS (e.g. WordPress/Webflow/Drupal) landing pages form optimization QA.
- Analytics/MarTech: GA4 Tag Manager Looker Studio/BI Search Console ads managers; CRM familiarity (e.g. Salesforce/HubSpot).
- Ability to turn insights into action and optimize processes and outcomes wherever possible.
- Strong project management: you can juggle priorities hit deadlines
- Clear audience-appropriate writing and storytelling.
- We work together in our Costa Mesa office on Tuesdays Wednesdays and Thursdays with occasional local client visits and events (some evenings).
Required Experience:
Director
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
Idea Hall is an integrated PR, advertising, creative & marketing agency. We create powerful ideas that change perceptions, start conversations and strengthen brand performance.
