Auto Parts Aftermarket Marketing Specialist
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
1. Responsible for formulating marketing strategies and promotion plans for the auto parts aftermarket clarifying target customer groups and promotion priorities based on market demands and industry trends.
2. Plan and execute online and offline marketing activities (such as product presentations promotional campaigns industry exhibitions etc.) to enhance the brand and product awareness and influence in the aftermarket.
3. Manage marketing channels in the aftermarket including cooperative platforms dealer promotions etc. and coordinate resources to ensure the effectiveness of channel promotion.
4. Collect and analyze competitor marketing dynamics user feedback and market data in the aftermarket regularly output analysis reports and provide a basis for adjusting marketing strategies.
5. Produce marketing materials (such as product manuals promotional videos posters etc.) to ensure that the content meets the needs of aftermarket customers and communication scenarios.
6. Collaborate with sales teams and product departments to integrate marketing activities with sales goals and drive performance growth in the aftermarket.
1. Responsible for formulating marketing strategies and promotion plans for the auto parts aftermarket clarifying target customer groups and promotion priorities based on market demands and industry trends.
2. Plan and execute online and offline marketing activities (such as product presentations promotional campaigns industry exhibitions etc.) to enhance the brand and product awareness and influence in the aftermarket.
3. Manage marketing channels in the aftermarket including cooperative platforms dealer promotions etc. and coordinate resources to ensure the effectiveness of channel promotion.
4. Collect and analyze competitor marketing dynamics user feedback and market data in the aftermarket regularly output analysis reports and provide a basis for adjusting marketing strategies.
5. Produce marketing materials (such as product manuals promotional videos posters etc.) to ensure that the content meets the needs of aftermarket customers and communication scenarios.
6. Collaborate with sales teams and product departments to integrate marketing activities with sales goals and drive performance growth in the aftermarket.
1. Responsible for formulating marketing strategies and promotion plans for the auto parts aftermarket clarifying target customer groups and promotion priorities based on market demands and industry trends.
2. Plan and execute online and offline marketing activities (such as product presentations promotional campaigns industry exhibitions etc.) to enhance the brand and product awareness and influence in the aftermarket.
3. Manage marketing channels in the aftermarket including cooperative platforms dealer promotions etc. and coordinate resources to ensure the effectiveness of channel promotion.
4. Collect and analyze competitor marketing dynamics user feedback and market data in the aftermarket regularly output analysis reports and provide a basis for adjusting marketing strategies.
5. Produce marketing materials (such as product manuals promotional videos posters etc.) to ensure that the content meets the needs of aftermarket customers and communication scenarios.
6. Collaborate with sales teams and product departments to integrate marketing activities with sales goals and drive performance growth in the aftermarket.
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Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
BorgWarner is a global product leader in delivering innovative and sustainable mobility solutions for the vehicle market. We are a company of innovators and independent thinkers that brings together talented employees, meaningful work, and amazing technology in a unique environment. A ... View more
