Marketing Manager

Description

The Marketing Manager is a strategic leader within the Vertical Marketing team responsible for developing and executing innovative marketing strategies in a highly competitive fast-moving market. This role calls for a creative agile marketer who can quickly turn opportunities into impactful campaigns. Youll work closely with business leaders sales subject matter experts and shared services to shape audience-focused strategies that deliver results and drive measurable growth while guiding a talented marketing team.

This team moves fast thinks big and makes a real impact. Its a competitive market that demands confidence quick thinking and decisive action. Youll work alongside driven colleagues contribute to strategies that move quickly from concept to execution and see the results of your work make a visible difference.

Responsibilities

• Develop innovative integrated marketing plans and campaigns that differentiate products and capture attention in a fast-paced environment.

• Partner with business leaders and sales to anticipate rapid shifts in a highly competitive market and quickly align marketing strategies to business opportunities.

• Gain a deep understanding of audience needs and competitive dynamics incorporating insights into messaging and positioning.

• Collaborate with subject matter experts to deliver compelling audience-first content across digital and traditional channels.

• Oversee execution of marketing projects and campaigns with an emphasis on speed-to-market and measurable impact.

• Analyze results in real time making agile data-driven decisions to optimize outcomes.

• Lead and mentor marketing staff fostering a culture of creativity adaptability and continuous improvement.

• Partner across teams to explore new approaches channels and strategies to drive competitive advantage and achieve growth strategies.

Qualifications

• Bachelors degree in Marketing Communications Business or related field.

• 8 years of marketing experience with proven success in competitive or fast-moving markets. Public sector or K-12 market experience a plus.

• 35 years of proven management experience leading and developing staff.

• Strong background in digital marketing content development and integrated campaign execution.

• Ability to analyze data and make agile informed decisions.

• Excellent communication leadership and cross-functional collaboration skills.

• Strategic thinker with a bias for innovation and action.