Head of Product Marketing

Hello!

At Factorial were building the leading Business Management platform for SMBs. Our software helps companies manage HR Finance and Operations everything from payroll to performance to expenses in one place.

Were one of Europes fastest-growing SaaS companies (1M users 1400 employees 7 markets) backed by top-tier investors and proudly headquartered in Barcelona.

Our next chapter Reaching 1B ARR within the next three years. To get there we need to ensure every product succeeds. Product Marketing plays a critical role in making our multi-product vision a reality positioning launching and growing all our products so they reach their full business potential.

Why you should join

Youll lead the Product Marketing organization and own how we position and launch our products globally by sitting at the center of Sales Marketing Product and Customer Experience ensuring every team is aligned around how we bring value to market.

Youll work across all product life stages from new products that need to reach their first 1M ARR fast to mature ones already used by 10000 companies. Today Factorial has 18 products across HR Talent Payroll Finance and AI with more on the way. Youll build and scale how we tell their stories ensuring each one earns its place in the market.

Ever wonder what kind of work we actually do Take the launch of One our new AI Agent Factorials most ambitious campaign to date. It wasnt just a product release; it was a full-scale go-to-market operation led by Product Marketing.

From shaping the narrative of how AI duplicates your professional self to coordinating launches across seven markets with regional marketing teams leading creative storytelling with Brand organizing a live product keynote and driving adoption targets with Sales and CX its the kind of challenge that defines what Product Marketing means at Factorial.

If you want to lead a world-class team scale a global SaaS narrative and directly impact tens of millions in ARR this is your role.

The team

Youll lead the Product Marketing team an dynamic group of people with diverse backgrounds and one shared goal: making our products succeed in market. There are 4 Product Marketing Managers in the team Dani Marialuisa Laura and Guillem and were hiring two more (Finance and Talent).

Carmen Senior Director of Product Marketing currently leads the team. Previously she managed Product teams at Factorial for two years (and shes writing this job description talking about herself in the third person). The team reports to Laura our Head of Marketing and previous Director of Product Marketing.

Youll also collaborate daily with Sales Pre-sales Marketing Product Customer Experience and Operations ensuring all teams are aligned around how we position sell and grow our products.

Your Mission

Make every Factorial product understood adopted and monetized across all markets ensuring each one generates a strong pipeline and reaches its ARR goals.

You will:

• Define and execute GTM strategies for all products and launches from concept to measurable business impact.

• Craft clear positioning for each product vertical aligning value propositions with commercial objectives.

• Ensure Sales is ready to sell every product leading enablement programs training sessions and building tools that increase win rates and cross-sell efficiency.

• Maintain exceptional quality across all product-related outputs from campaigns and videos to communications and landing pages ensuring clarity accuracy and brand excellence.

• Manage complex projects end to end acting as the connector between Product Sales Marketing and CX to align priorities timelines and outcomes.

• Lead and mentor the Product Marketing team building the right structure and ways of working to operate effectively across multiple products and markets while fostering a strong business mindset focused on pipeline generation revenue impact and measurable results.

• Work hand in hand with Product leaders to plan and anticipate GTMs early aligning stakeholders across functions and ensuring every launch is timed positioned and executed for maximum market impact.

• Partner with leadership to shape and evolve Factorials multi-product and AI narrative ensuring our story in market drives tangible ARR growth.

What Were Looking For

The list below describes our ideal candidate. Dont be discouraged if you dont meet all the criteria:

• Proven experience in Product Marketing or a similar GTM leadership role in B2B SaaS (minimum 5 years).

• Strategic leader who can build and scale teams not just manage them.

• Expert in positioning and go-to-market strategy across multiple products segments and markets.

• Strong business acumen you connect messaging to pipeline generation ARR and commercial impact.

• Exceptional communicator clear structured and persuasive with both execs and teams.

• High attention to detail and design sensibility you care deeply about product polish brand consistency and visual storytelling quality.

• Excellent stakeholder management skills capable of driving alignment and execution across Product Sales Marketing and CX.

• Thrives in fast-changing environments able to turn complexity into clarity and action.

• Fluent in English.

Big pluses:

• Experience in multi-product and/or multi-market SaaS.

• Fluency in additional European languages (Spanish Italian German Portuguese French).

• Pricing & Packaging experience.

What is Product Marketing at Factorial

Product Marketing makes every Factorial product understood adopted and monetized.

We sit at the intersection of Product Marketing Sales and Customer Experience ensuring that what we build how we sell and what customers need are always aligned.

Our work goes far beyond messaging we define go-to-market strategies shape positioning and pricing and generate pipeline and revenue across all our products and markets.

We act as the voice of the customer and the voice of the business at the same time: translating insights into product opportunities and product capabilities into commercial success.

Because each market and vertical is different we tailor our storytelling value propositions and launches to local realities ensuring every product resonates and performs in context.

Ultimately Product Marketing at Factorial is about turning products into growth engines connecting strategy to execution and helping the company achieve its ambitious multi-product and AI-driven vision.

Perks of being part of our team

• High growth multicultural and friendly environment

• Save expenses with Cobee and get your salary in advance with Payflow

• Healthy life with Gympass and Alan as private health insurance

• Language classes with Yolk Academy

• Syra discounts Nora & Apeteat lunch

• Breakfast in the office organic fruit and free caffeine and theine

• Flexible schedules pet Friendly and no dress code!

• WFH days