Social Media Specialist
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Job Location:
Kenosha, WI - USA
Monthly Salary:
Not Disclosed
Posted on:
10-10-2025
Vacancies:
1 Vacancy
Job Summary
Overview
Who We Are:
As part of the Snap-on Tools team youll be joining an extraordinary company that has been the industry standard for over 100 years! People know Snap-on for the quality of our products but we know that it is the passion andcharacter of our people that make our company a global our diverse talents and deep pride in the Snap-on family of brands we drive innovation and create value. We work hard together. We grow together. We are one Snap-on team.
Working With Snap-on has Benefits!!
Company-paid benefits include:
- Paid time off vacation and paid holidays
- Market competitive compensation
- Retirement programs including 401(k) Plan with matching employer contributions
- Employee Stock Purchase Plan annual optional enrollment period
- Basic dental Basic life Basic accidental death and dismemberment coverage
- Short term and long-term disability Employee Assistance Program
- Business travel accident insurance
- Other health education programs including smoking cessation annual wellness screening and seasonal flu shot
- Bonus incentives depending on position and level
- Base pay progression through lateral & promotional development on both managerial and technical career paths
- Tuition Assistance Plan
Snap-on is rooted in the dignity of work. From our founding 100years ago we have been dedicated to this timeless principle. We celebrate this work and we celebrate our customersthe makers and the fixers who perform day in and day out to move the world forward.
Snap-on continually strives to be an employer of choice and offers a Great Place to Work.
Responsibilities
Position Summary: As a Social Media Specialist for assisting Manager Communications Digital Media with management of our social media following across all channels and support the Snap-on franchisee network via social. Execute other focused content projects as needed.
Key Tasks:
- Create design and write relevant content for Snap-on branded social media platforms (Instagram Facebook Twitter Snapchat & TikTok)
- Provide social media coverage at event such as our yearly tool show and key races within our race program (NASCAR IndyCar NHRA).
- Create social assets that are appropriate for specific channels and brand initiatives as needed
- Provide social listening and monitoring of social channels
- Work within established brand guidelines specific to intended style and tone
- Maintain private Facebook groups
- Assist in overall management of Snap-on social channels
- Content management of UGC & Stories
- Engage customers follow them like their posts and interact with them in a genuine and authentic ways
- Responsible for animations provided to the franchisees
- Provide back-up for weekly Key News of the Week (KNOW) e-mail franchisee publication
- Provide back-up for franchisee portal
- Provide support for the photography team and social content during the Snap-on Franchisee Conference (SFC)
- Execute other projects as required
Qualifications
Requirements:
- Minimum bachelors degree in graphic design marketing communications or related field
- Must have strong graphic design skills
- Strong editor and writer
- 3-5 years experience administering social media channels for a multi-level organization
- Attention to detail being careful about detail and thorough in completing work tasks
- Strong grammar and proofreading skills
- Creativity and a strong sense of design. Must be proficient with Word. Excel and PowerPoint and be familiar with design software such as InDesign and Photoshop
- Excellent organizational skills and ability to work independently while managing work load and meeting deadlines
- Excellent listening and interpersonal skills and ability to develop and maintain positive relationships
- Excellent time-management and problem solving skills
- Team player with strong interpersonal and communication skills
- Ability to travel and work flexible hours when needed
Required Experience:
IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
Snap-on understands the mechanics of the automotive repair business. The company is a leading manufacturer and distributor of high-quality hand tools, as well as auto diagnostic equipment and "under-car" shop implements, such as hydraulic lifts and tire changers. Snap-on has built a b ... View more
