Senior Manager, Search Marketing
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Position Summary
Englewood Cliffs N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader our passion for innovation has been the common thread throughout our history. Weve grown into one of THE most recognized global brands. We consider ourselves relentless pioneers that push boundaries and defy barriers. The company pushes beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays. As EPAs ENERGY STAR Corporate Commitment Partner SEA is dedicated to making a positive impact on the environment through its eco-conscious products practices and operations.People Excellence Change Integrity Co-prosperity
Role and Responsibilities
The MX Marketing Team is seeking an experienced and data-driven Senior Manager of Search Marketing to lead and scale our paid search strategy across multiple categories. This role is ideal for someone who has spent the majority of their career in SEM and SEO has managed multi-million-dollar budgets in large organizations and brings a strong understanding of both upper-funnel demand generation and strong SEO experience.
The ideal candidate has deep hands-on experience thrives on testing and optimization and has adapted to the evolution of SEM platforms automation and consumer behavior over time. This individual will play a critical role in driving efficient acquisition revenue growth and share of voice within competitive markets with strong experience and knowledge of SEO and Googles Generative AI results (GEO/SGE) to anticipate shifts in keyword buying and paid search strategies.
Own the paid search strategy across Google Ads Microsoft Ads and emerging search platforms across all MX Categories
Manage multi-million-dollar SEM budgets with accountability for efficiency pacing and incremental revenue contribution.
Balance upper-funnel demand generation initiatives with lower-funnel demand capture strategies.
Design and manage A/B tests of thematic copy ad extensions and landing pages to continuously improve CTR CVR and Quality Scores.
Partner with analytics to build and refine testing that connect SEM impact across the funnel.
Apply knowledge of SEO and evolving GEO/SGE search results to anticipate changes in user behavior and keyword value minimizing cannibalization and maximizing visibility.
Drive keyword and audience expansion strategies while ensuring efficient budget deployment.
Own SEM/SEO KPIs including CAC ROAS impression share rankings on site engagement Quality Score and incremental revenue.
Forecast and reforecast spend and performance ensuring accurate pacing to monthly and quarterly targets.
Translate complex performance data into actionable insights for executive stakeholders.
Manage relationships with external vendors to ensure performance accountability and alignment with business goals.
Collaborate with platform representatives (Google Microsoft) to leverage new tools betas and best practices.
Deliver thought leadership to cross functional partners
Skills and Qualifications
Bachelors degree required
8 years in Paid Search and SEO with a majority of career dedicated to search marketing; 23 years in a senior/leadership role managing large-scale programs.
Hands-on experience managing multi-million-dollar SEM budgets in large complex organizations.
Demonstrated track record of running A/B and multivariate tests
Deep proficiency with Google Ads Microsoft Ads and search automation tools with strong understanding of bidding strategies
Strong knowledge of SEO fundamentals and the impact of GEO/SGE (AI-driven search results) on keyword strategy and paid search buying.
Strong communicator with the ability to present strategy and results to executives; collaborative leader with excellent conflict resolution skills.
Preferred Qualifications
10 years in Paid Search and SEO with a majority of career dedicated to search marketing; 35 years in a senior/leadership role managing large-scale programs.
Hands-on experience managing multi-million-dollar SEM budgets in large complex organizations.
Demonstrated track record of running A/B and multivariate tests
Deep proficiency with Google Ads Microsoft Ads and search automation tools with strong understanding of bidding strategies (manual automated portfolio).
Strong knowledge of SEO fundamentals and the impact of GEO/SGE (AI-driven search results) on keyword strategy and paid search buying.
Strong communicator with the ability to present strategy and results to executives; collaborative leader with excellent conflict resolution skills.
Adaptability to the evolution of SEM/SEO from manual keyword management to algorithmic bidding automation and AI-driven search.
BS/BA MBA or equivalent experience
Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including: Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 6 months) Paid Time Off Student Loan Program (after 6 months) Wellness Incentives and many addition regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation based on company division and individual performance.
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At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.
* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
Required Experience:
Senior Manager
Key Skills
- Keyword Research
- Web Content
- CSS
- URL
- Link Building
- Database
- Semrush
- Search Results
- HTML
- Client Relationships
- JavaScript
- Client Websites
- On Page optimization
- Technical Reports
- Analytics
