Lifecycle Marketing Manager

As a Lifecycle Marketing Manager at Rocket you will develop and execute strategic communication journeys that build lasting relationships with clients throughout their lifecycle. Youll craft targeted multi-channel campaigns that engage both prospective and existing clients while collaborating with cross-functional teams to optimize messaging and drive conversions. Your expertise in audience segmentation channel optimization and data analysis will directly impact client acquisition retention and overall business growth in our fast-paced environment.

This role requires a hybrid schedule and is based in Detroit Michigan

About the Role

• Design and implement promotional communication journeys via email SMS push notifications and direct mail that target both prospective and existing clients

• Ensure all communication aligns with the companys brand values and marketing goals

• Work to build and refine client segments for targeted promotional communication

• Utilize audience insights to tailor communication strategies for maximum engagement and conversion

• Partner closely with the product and sales teams to build in process nurturing journeys

• Build deep understanding of data availability and prioritization for use in direct-to-consumer marketing strategies

• Balance increase in engagement while keeping opt-outs stable

About You
Minimum Qualifications

• Bachelors degree in Business Administration Marketing Communications or a related field

• 5 years of experience in marketing focusing on customer relationship management (CRM)

• Experience in Salesforce Marketing Cloud or comparable martech CRM tools

• Experience using Project Management tools

• Strong analytical skills with the ability to derive actionable insights from data to drive marketing strategies

Preferred Qualifications

• Experience with FinTech or Financial Service Industry products

• Experience in both Direct to Consumer & B2B partnership marketing

• Deep understanding of CAN-SPAM SMS compliance / TCPA laws and email security sending protocols

• Deep understanding of web retargeting abandoned cart experiences and rich personalization

What youll get

Our team members fuel our strategy innovation and growth so we ensure the health and well-being of not just you but your family too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: Weve got your back. Check out our full list of Benefits and Perks.

About us

Rocket Mortgage was founded in 1985. Today were a Detroit-based publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage we believe that home is more than the house you live in. Our wide variety of home loan options tools and resources empower our clients to achieve their homeownership dreams. Were known as experts in the mortgage industry but were also innovators we strive to create the best experiences for our clients from beginning to end. And were not your typical employer. Were insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at .