Digital Marketing Coordinator

Job Description

Reporting to the Communications Manager in the Bradley Department of Electrical and Computer Engineering the Digital Marketing Coordinator will plan execute evaluate and maintain the departments digital platforms and related content to strategically align with the Virginia Tech Advancement (alumni relations communications and development) and recruitment goals of the college and the university.

The Digital Marketing Coordinator collaborates with the department Alumni Relations Manager to develop digital marketing materials for alumni events such as tailgates social hours and the Heta Lambda Beta Honor Society. The individual supports department recruitment efforts through collaboration with the undergraduate and graduate advisors helping to grow the numerous degree programs including the B.S. in electrical or computer engineering the M.S. thesis and non-thesis MEng and Ph.D. by highlighting the unique program offerings student experiences research industry connections and more with practiced storytelling.

Under the direction of the Communications Manager specific work responsibilities may include but are not limited to executing and advancing department social media and website strategies and maintenance; managing and capturing visual assets including graphic design photography and videography; and participating in student and faculty recruitment activities. The Digital Marketing Coordinator helps support essential giving campaigns such as the annual Virginia Tech Giving Day and regular department giving.

The Digital Marketing Coordinator must follow established brand guidelines university policies and procedures and accessibility standards. This position will also participate as a member of the overall College of Engineering Advancement team. The individual will develop an annual work plan in consultation with the supervisor and is evaluated against the success of that plan.

Required Qualifications

Bachelors degree in marketing communications or related field.
Proven history of strong familiarity with digital content creation and platform management including content management and social media management.
Demonstratrated excellent written communication skills such as digital copywriting.
Previous experience with visual communication media such as photography graphic design and/or videography.
Ability to work occasional evenings and weekends and travel periodically for alumni events and content creation opportunities.

Preferred Qualifications

Experience in a higher education independent school or non-profit environment;
Experience working with students faculty administrators and alumni in science or engineering fields;
Communications and marketing experience in a large organization with centralized brand management.

Pay Band

4

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Regular

Salary Information

50000 - 55000

Hours per week

40

Review Date

November 3 2025

Additional Information

Required Application Materials: 1. Resume/CV; 2. Cover Letter; 3. Contact information for 3 references; 4. Resume/CV should contain a link to the portfolio website that highlights recent writing samples graphic design and/or social media postings. Sample portfolios can also be attached as a PDF in lieu of a formal website link.

The successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its mottoUt Prosim(That I May Serve) Virginia Tech pushes the boundaries of knowledge by taking a hands-on transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world Virginia Tech is aninclusive communitydedicated to knowledge discovery and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36000 undergraduate graduate and professional students in eightundergraduate colleges aschool of medicine aveterinary medicinecollegeGraduate School andHonors university has a significant presence across Virginia including Blacksburg the greater Washington D.C. area the Health Sciences and Technology Campus in Roanoke sites in Newport News and Richmond and numerousExtension officesandresearch institutes.A leading global research institution Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective along with opportunities for unique and impactful professional development.