Connections Lead UKI

London - UK

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads creams liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in with iconic brands including Flora BecelProActiv Blue Band Country Crock I Cant Believe Its Not Butter Rama and Violife together with our local brands and Professional business.

Global branded food champion Flora Food Group offers the next generation of delicious natural nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Position: Connections Lead UKI
Location: Southwark London Hybrid

As Connections Lead for the UK & Ireland youll drive how Flora shows up across media digital social and experiential channels translating brand strategy into powerful consumer engagement. This is a pivotal role within the local marketing leadership team responsible for shaping and executing the UK Connections strategy across all touchpoints.

Youll lead the local Connections team and collaborate closely with Brand Sales and Central Connections teams to deliver communication excellence. From influencer marketing and social listening to sampling and retail media youll ensure every activation drives relevance reach and results.

Key responsibilities include:

Connections Strategy & Execution

Shape and deliver the UKI Connections plan across media digital influencer and experiential channels
Drive resource allocation strategy in partnership with commercial and central teams
Ensure excellence in campaign execution and continuous improvement against KPIs

Consumer Engagement & Activation

Lead physical sampling and experiential programs to disrupt and engage consumers
Harness social listening to build brand meaning and audience relevance
Implement influencer marketing programs to drive brand excitement and cultural resonance

Agency & Performance Management

Direct relationships with local creative digital and experiential agencies
Use data to monitor sales KPIs and campaign ROI across all Connections activities
Create clarity on the impact of Connections investments on sales penetration and brand affinity

Team Leadership & Collaboration

Lead and inspire the UK Connections team with a hands-on one-team mindset
Collaborate closely with Brand Sales and Central Connections teams to align goals and share best practices
Manage the Connections budget to maximise working A&P spend and ROI

What Does It Take to Be Successful

Youre a strategic communicator with a passion for consumer culture and a bias for action. You know how to connect the dots between brand media and commerce and you thrive in fast-paced collaborative environments.

Proven results in media planning digital and experiential marketing (FMCG preferred)
Experience with retail media and influencer marketing
Strong understanding of media and creative agency dynamics
Track record of driving marketing investment and campaign ROI
Strategic thinker with hands-on execution skills
Digitally savvy and culturally curious
Collaborative leader with a growth mindset and sharp communication skills
Strong analytical skills and ability to translate data into action

Whats Next

If youre ready to lead how Flora connects with consumers across the UK & Ireland wed love to hear from you.

Application Deadline: 31stOctober 2025

For questions you can reach out to Richard Hodgson Talent Acquisition via WhatsApp at 44(0)or email at

Join us at Flora Food Group where we are pioneering the next generation of delicious natural nutritious food.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace we understand that you might not meet all the requirements stated in the description but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values qualifications performance skills behaviours experience and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race color sex religion sexual orientation national origin disability genetic information pregnancy or other personal characteristics.

About Flora Food GroupWe offer consumers a compelling choice in four growing categories: butters and spreads creams liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in with iconic brands including Flora BecelProActiv Blue Band Country Crock I Cant Believe Its...