Product Owner Audience Platforms

IQVIA Digital powers exceptional brand experiences delivering innovative solutions based on a customer-first insights-driven and integrated omnichannel provide authenticated privacy-enhanced data and analytics innovative fit-for-purpose healthcare technology and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data advanced analytics technology solutions and clinical research services for the life sciences industry. Learn more at

Product Owner AdTech Integrations & Audience Intelligence
The Audience Platforms team is part of our Media OS Product Organization. As a member of this team you will work closely with engineers client services reps and Go-to-Market teams to architect integrations with external AdTech partners such as demand-side platforms (DSPs) identity onboarding platforms CRMs and advanced analytics tools. You will help deliver innovative AI-powered solutions that enable healthcare marketers to unlock the full potential of IQVIAs healthcare data for omnichannel strategies with a strong focus on audience research segmentation activation and performance analysis.

This position supports all IQVIA Digital customers looking to deploy precision audience strategies using real-world data and AI to inform programmatic ad campaigns and generate actionable insights.

Essential Functions:

• Maintains the product vision and roadmap with a focus on audience intelligence solutions.
• Drives the strategy and execution of audience management capabilities including data integrations audience creation segmentation lookalike modeling etc.
• Partners with data and engineering teams to incorporate generative & agentic AI capabilities into audience research and predictive modeling processes.
• Collaborates with stakeholders to define use cases and success criteria for AI-enabled audience activation tools and reporting.
• Translates product roadmap features into clear user stories with particular emphasis on data enrichment privacy-safe onboarding and modeled audience creation.
• Acts as subject matter expert on audience data flows identity resolution and activation best practices across DSPs CDPs and clean rooms.
• Supports audience targeting compliance with healthcare privacy regulations and industry standards (e.g. HIPAA NAI IAB).
• Monitors KPIs and product usage analytics related to audience activation performance and optimization opportunities.
• Works cross-functionally with marketing client services and data teams to support adoption and expansion of AI-powered audience solutions.

Qualifications:

• Bachelors degree in Computer Science Data Science Marketing or a related fieldor equivalent experience.
• 46 years of experience in product management ideally within AdTech MarTech or data-driven marketing solutions.
• Strong experience with audience segmentation identity management and activation workflows.
• Familiarity with AI/ML techniques used for audience discovery propensity modeling and lookalike targeting.
• Experience with platforms such as LiveRamp The Trade Desk Salesforce Snowflake or similar identity/data environments.
• Strong analytical background with the ability to translate business questions into data-driven requirements.
• Comfortable managing integrations with external vendors and partners across the advertising ecosystem.
• Excellent communication skills with a demonstrated ability to manage stakeholders and align cross-functional teams.
• Highly collaborative organized and capable of balancing short-term tactical work with long-term strategic planning.

Preferred Qualifications:

• Experience with Agile software development methodology.
• Proficiency in SQL and data exploration tools.
• Exposure to AI/ML model lifecycle management in marketing applications.
• Knowledge of healthcare compliance frameworks for data use in advertising.
• Familiarity with clean room environments and privacy-preserving technologies.

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IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. potential base pay range for this role when annualized is $80100.00 - $200200.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge skills education and experience; location; and/or schedule (full or part-time). Dependent on the position offered incentive plans bonuses and/or other forms of compensation may be offered in addition to a range of health and welfare and/or other benefits.