Engagement Manager, Omnichannel Client Enablement
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Job Location:
New Providence, NJ - USA
Monthly Salary:
$ 102200 - 284700
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
To be eligible for this position you must reside in the same country where the job is located.
Position Purpose:
Our Engagement Managers (EMs) understand clients and they understand the importance of data. EMs take our projects from handoff to delivery keeping track of all the moving pieces along the way before providing insights to a client. A great EM can form healthy relationships with both client and internal teams is an analytical thinker and is able to manage projects successfully.
Principal Accountabilities:
- Plays the role of key client contact. Builds trust with clients by serving as the SME for their campaign development and measurement needs.
- Collaborates with campaign development leads (CDL) on Experience Plan to inform strategic campaign strategy (content strategy content pillars message map and segmentation) aligned to brand objectives and customer needs.
- Responsible for maintaining a deep knowledge of customer segmentation works closely with Market Research and Customer experience (Cx) teams to continue to build understanding.
- Develops and maintain campaign blueprint. Build campaign design through data-driven customer insights in collaboration with CDL CX. Maintains a deep understanding of available data and campaign analytics (both internal and external).
- Recommends channel strategy and investments including vendor partners based on channel reach / affinity strategic fit for content and historical engagement / campaign insights and ROI insights.
- Serves as Campaign Analytics point on development of measurement plan (define goals for each campaign and tactic). Lead Blueprint Ops in collection of data sets in support of measurement plan.
- Defines test & learn plans collaborate with teams to monitor performance vs. objectives and assess depth of engagement to identify recommended adjustments to campaign parameters (channel content segmentation).
- Partners with Blueprint Ops and Quick Pivot to translate tactical blueprint into detailed business rules.
- Partners with data enablement SME to ensure tagging activities are planned and executed to support measurement goals.
- Partners with Investment Analytics Team to plan and measure business impact.
Ideal Candidate:
- Has a marketing and strategy background within the healthcare and life science landscape.
- Is able to go into their local office or client site as needed.
- Understands this role is a marketing and business strategy opportunity that uses technology for analytics and reporting.
- This person has successfully used business insights and created executive-level presentations for clients.
- Proven success creating and confidently delivering presentations with strong attention to detail and communication skills.
- Experience in stakeholder management working with executives and leading teams (even without direct authority).
Minimum Experience Required:
- 7-12 years of experience in pharmaceutical/healthcare advertising analytics or market research fields preferred.
- Ability to go into a local office and travel to client sites up to 10%.
- Bachelors degree required masters preferred.
- Knowledge of advertising campaign management and optimization.
- Intellectual curiosity and a desire to learn; love of going down rabbit holes.
- Collaborative and adaptable ability to prioritize and make rapid decisions.
- Demonstrated ability to transform marketing strategy into an effective tactical plan that leverages the most effective and appropriate communication channels for the identified customer.
- Ability to develop measurement plans to inform a test and learn approach and analyze data to inform campaign strategy and adjustments to the plan.
- Strong knowledge of digital marketing in the pharma space and insight into digital marketing in the medical community as well as outside the industry.
Preferred Additional Areas of Experience:
- Experience working in Agile/Scrum workstreams.
- Understanding of Anonymized Patient Level Data (APLD) assets or Healthcare Provider (HCP) promotions data.
- Strong understanding of one or more areas of media consumption data such as digital display search print over-the-top (OTT) or television.
- Data visualization tool experience e.g. Tableau.
- Knowledge of SQL and/or knowledge of databases ETL processes or other data-related assets/processes.
IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at
IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. potential base pay range for this role when annualized is $102200.00 - $284700.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge skills education and experience; location; and/or schedule (full or part-time). Dependent on the position offered incentive plans bonuses and/or other forms of compensation may be offered in addition to a range of health and welfare and/or other benefits.
Required Experience:
Manager
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
IQVIA is the Human Data Science Company™. We are inspired by the industry we serve and provide solutions that enable life sciences companies to innovate with confidence, maximize opportunities and ultimately drive human health outcomes forward. Our approach is Human Data Science – a d ... View more
