Education & Events Executive

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman Westman Atelier is a curated edit of skin-loving performance-first makeup that is always effortless never overdone. A mother makeup artist and champion of holistic living Gucci believes passionately that luxury efficacy and clean can be synonymous with exceptional makeup.

• A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
• Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist contributing to publications like Vogue and Harpers Bazaar. Gucci is known for creating dewy supernaturally glowy looks and her highly coveted second-skin approach to makeup resulting in naturally beautiful radiantly amplified skin.

Position Summary

The Events & Education Executive is responsible for driving artistry excellence education impact and event execution across assigned regions and retail partners. This role plays a key part in elevating Westman Ateliers in-store experience team capability and consumer engagement by blending strategic planning with hands-on execution. Reporting to the Sr. Global Manager Education and Events the Events & Education Executive will partner closely with Sales & Education Executives (SEEs) and Retail partners to execute regional training elevate service standards and lead exceptional event activations that drive business results

Responsibilities:

Education/Artistry

• Partner with Sales & Education Executives (SEEs) to lead quarterly event and education strategies that elevate artistry drive sales and strengthen regional performance.
• Deliver engaging hands-on artistry coaching and services training that reinforce brand standards and service excellence.
• Support new hire onboarding to ensure consistent product knowledge and artistry technique across all retail partners.
• Demonstrate expert-level makeup artistry skills with the ability to educate inspire and develop confidence in others.
• Build strong relationships with store leadership and management to align on business objectives and maximize in-store impact.
• Plan and execute impactful store events that reflect Westman Ateliers artistry philosophy and brand aesthetic.

Events

• Facilitate and support brand and retailer events and trainings across in-store and virtual environments.
• Partner with Sales & Education Executives (SEEs) on quarterly event strategy planning and execution across all retail partners.
• Lead event logistics from concept through completion including scheduling setup on-site execution recaps and post-event action plans.
• Deliver exceptional client experiences through artistry demonstrations makeup applications and personalized product recommendations.
• Coach and develop retail teams through hands-on education team selling and in-the-moment feedback.
• Monitor and report on in-store activity capturing event photos competitor insights and innovative ideas to inform future strategies and inspire continuous improvement.

Retail/in-store experience

• Lead and execute regional training initiatives including cluster trainings round robins and ongoing retail education support.
• Partner with Sales & Education Executives (SEEs) and retail partners to drive seasonal planning event strategy and in-store execution.
• Cultivate relationships with Beauty Stylists Personal Stylists and store leadership to strengthen client engagement and elevate brand advocacy.
• Deliver key retail events and Featured Artist activations driving artistry impact and sales performance.
• Coach resident artists and zone staff leveraging reporting insights and the continued evolution of the Westman 101 program.
• Serve as the department store clienteling liaison managing CRC partnerships reporting and client outreach initiatives.
• Collaborate with Sephora RPBEMs on regional event strategies client engagement experiences sales and education visits and new store openings while maintaining expertise in the Sephora Education Portal and systems.

Requirements:

• Demonstrated expertise in makeup artistry with the ability to translate artistry skills into education and sales impact.
• 5 years of relevant experience in makeup artistry or retail education. Experience with Sephora and/or Nordstrom a plus.
• Strong strategic thinking decision-making and problem-solving skills.
• Passionate about clean beauty and delivering exceptional customer experiences.
• Excellent interpersonal skills with the ability to build positive relationships and collaborate effectively at all levels of management.
• Team-oriented adaptable and self-motivated with a positive outlook.
• Flexible schedule with availability to work weekends and travel regionally for events trainings and store visits.
• Proven ability to plan organize and manage multiple priorities efficiently.
• Proficiency with Google Workspace (Docs Sheets Slides Drive)