Data Analyst

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

Growth Campaign Performance Analysis

Analyze the performance of growth campaigns across all channels including Email SMS Push notifications In-app interventions/pop-ups and WhatsApp.
Identify which campaigns and channels are effectively contributing to our goals of activating dormant users and reactivating new/repeat customers and which are not.
Translate complex data into clear actionable insights for the Growth and Marketing teams.

Data Visualization & Reporting

Design build and maintain interactive dashboards using BI tools (Tableau Power BI Looker) to provide real-time visibility into key growth metrics and campaign performance.
Develop structured reports on segment health strategy impact and improvement areas for senior stakeholders.

Growth Opportunity & User Journey Optimization

Proactively identify untapped growth opportunities within our customer base and marketing funnels.
Pinpoint friction points in the customer journey and propose data-backed solutions to reduce friction and improve user experience and conversion rates.
Conduct A/B tests and other experiments to optimize campaign effectiveness user journeys and product features.

Business Insight & Strategic Alignment

Forecast key growth trends and anticipate future performance.
Bridge the gap between marketing actions and overall business outcomes demonstrating the direct impact of growth initiatives on revenue and other core business metrics.
Conduct in-depth business analysis to solve complex business problems identify root causes and propose data-driven solutions.

Cross-functional Collaboration & Communication

Collaborate closely with the Marketing Team and Business Team to ensure data insights inform strategic decisions and operational improvements.
Effectively communicate complex analytical findings and recommendations to non-technical stakeholders through compelling presentations and reports.

Job Description: Growth Campaign Performance Analysis Analyze the performance of growth campaigns across all channels including Email SMS Push notifications In-app interventions/pop-ups and WhatsApp. Identify which campaigns and channels are effectively contributing to our goals of activ...