Virtual Assistant CRM Specialist

Manila - Philippines

Monthly Salary: Not Disclosed

Experience Required: 1-3years

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

Were looking for a creative and data-driven CRM Specialist to join our growing team. If you thrive in fast-paced customer-focused environments and enjoy turning insights into engaging communication strategies this role is for you. Youll start by managing core CRM functionsbuilding and executing targeted email campaigns segmenting audiences and maintaining clean organized databaseswhile ensuring every message reflects our brand voice and goals.

As you demonstrate your expertise youll take on broader responsibilities in developing automated workflows analyzing campaign performance and refining communication strategies across customer franchise and prospect audiences. This is an excellent opportunity for someone eager to grow into a well-rounded marketing professional who combines creativity strategy and analytics to strengthen engagement and retention across all communication channels.

Key Responsibilities

CRM Strategy & Campaign Execution

Plan build and execute segmented email campaigns including drip sequences win-back re-engagement upsell/cross-sell and retention flows.
Define and manage key trigger points (e.g. post-purchase birthdays event follow-ups cart abandonment) to optimize the customer journey.
Develop and automate lead nurturing workflows and personalized communication across the sales funnel.
Serve as the main CRM contact for franchisees ensuring clear accurate and timely messaging at every stage of the franchise lifecycle.
Craft proof and deliver on-brand content such as newsletters announcements and promotional campaigns.
Differentiate messaging for customers prospects and franchisees while maintaining consistent tone and alignment with brand goals.
Track and present campaign performance metrics providing actionable insights and recommendations for continuous improvement.
Maintain a communications calendar to ensure smooth rollout of key updates launches and initiatives.Database Management & Segmentation
Maintain a clean and organized CRM database removing duplicates validating emails and managing unsubscribes.
Build and refine custom audience segments based on demographics purchase behavior engagement level or location.
Utilize predictive segmentation and scoring models (e.g. RFM churn probability) to identify and target high-value prospects.

Content & Collaboration

Collaborate with content design and social teams to produce compelling emails with strong copy visuals and calls to action.
Coordinate with operations and franchise teams to include promotions events and location-based updates in campaigns.
Ensure all communications are visually engaging accurate and aligned with overall marketing objectives.

Automation & Tools

Set up optimize and manage CRM and email marketing platforms such as Klaviyo HubSpot Mailchimp or ActiveCampaign.
Use tools like Canva or Adobe Photoshop to create or enhance visuals for newsletters and email templates.
Integrate CRM systems with e-commerce booking event or POS platforms to sync customer data and trigger automated communications.

Analytics & Reporting

Track and analyze campaign performance metrics open rates CTR conversions bounce/unsubscribe and retention.
Report regularly on ROI customer retention CLV growth and engagement trends.
Maintain and update the FAQ and knowledge base ensuring accurate personalized and up-to-date content for internal and external users.

Requirements

Required Qualifications

24 years of proven experience in CRM email marketing or marketing automation with a strong track record of managing campaigns from strategy to execution.
Hands-on expertise with at least one major CRM or email automation platform such as Klaviyo HubSpot ActiveCampaign or Mailchimp.
Deep understanding of segmentation customer journey mapping A/B testing and campaign optimization.
Excellent copywriting and editing skills with the ability to craft engaging brand-aligned content that drives clicks and conversions.
Strong analytical mindset with experience tracking and interpreting metrics such as open rates CTR conversions retention and LTV to guide strategy.
Effective project management skills able to coordinate multiple campaigns timelines and stakeholders simultaneously.
Knowledge of email deliverability list hygiene and compliance standards (CAN-SPAM and other best practices).
Exceptional attention to detail ensuring every email is proofed for links images and formatting consistency across devices and email clients.

Benefits

Employee Benefits

Health and Wellness: Comprehensive HMO coverage for you and your dependents.
Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
Government Benefits: Full support for required government benefits.

Supplemental Pay Types

13th Month Salary: A festive bonus to celebrate the years hard work.
Overtime Pay: Compensation for your extra effort and time.
Night Differential: Additional pay for working late hours or shifts.
Incentives: Performance-based incentives to reward your contributions and achievements

Required Skills:

Required Qualifications 24 years of proven experience in CRM email marketing or marketing automation with a strong track record of managing campaigns from strategy to execution. Hands-on expertise with at least one major CRM or email automation platform such as Klaviyo HubSpot ActiveCampaign or Mailchimp. Deep understanding of segmentation customer journey mapping A/B testing and campaign optimization. Excellent copywriting and editing skills with the ability to craft engaging brand-aligned content that drives clicks and conversions. Strong analytical mindset with experience tracking and interpreting metrics such as open rates CTR conversions retention and LTV to guide strategy. Effective project management skills able to coordinate multiple campaigns timelines and stakeholders simultaneously. Knowledge of email deliverability list hygiene and compliance standards (CAN-SPAM and other best practices). Exceptional attention to detail ensuring every email is proofed for links images and formatting consistency across devices and email clients.

This is a remote position. Were looking for a creative and data-driven CRM Specialist to join our growing team. If you thrive in fast-paced customer-focused environments and enjoy turning insights into engaging communication strategies this role is for you. Youll start by managing core CRM funct...