Content and Copy writer
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Purpose
The Content & Copywriting Manager will be responsible for creating managing and optimizing all written communication for Loom Solars brand across digital and offline channels. The role aims to drive engagement enhance brand storytelling and support marketing campaigns through impactful and SEO-driven content.
Key Responsibilities
1. Content Strategy & Planning
Develop and execute a content strategy aligned with brand positioning and business goals.
Plan monthly and quarterly content calendars for website blogs social media and campaigns.
Collaborate with cross-functional teams (marketing sales design product) to identify content opportunities.
2. Copywriting & Content Creation
Write edit and proofread clear concise and engaging content for:
Website & landing pages
Social media (LinkedIn Instagram Facebook YouTube Twitter/X)
Email campaigns & newsletters
Product descriptions brochures and catalogues
Ad campaigns (Google Meta Print and OOH)
Create compelling narratives that resonate with B2C and B2B audiences in the solar energy industry.
3. SEO & Digital Optimization
Research keywords and integrate SEO best practices into blogs and web content.
Optimize website content for organic reach and ranking.
Track content performance through analytics tools (Google Analytics Search Console SEMrush).
4. Brand Communication & Tone
Maintain a consistent brand voice and tone across all content platforms.
Ensure all content aligns with Loom Solars mission of clean green and sustainable energy innovation.
Write persuasive ad copies that drive conversions and sales.
5. Team & Collaboration
Supervise and mentor junior writers freelancers and creative contributors.
Coordinate with the design and digital marketing teams for campaign execution.
Manage external content vendors or agencies if required.
Requirements
Key Skills & Competencies
Educational Qualification
Bachelors or Masters Degree in English Journalism Mass Communication Marketing or related field.
Experience Required
58 years of experience in content writing copywriting or brand communication.
Prior experience in renewable energy e-commerce or technology sectors preferred.
Proven portfolio of written content ad copies or campaigns.
Key Performance Indicators (KPIs)
Website traffic growth and engagement rate.
SEO ranking improvements and keyword performance.
Campaign conversion rates (CTR CVR).
Social media engagement and follower growth.
Brand tone consistency and quality score in content audits.
Employment Type: Full-time Work Mode: On-site
Salary Range: As per industry standards (Negotiable for deserving candidates)
Keywords for ATS Optimization:
Content writing Copywriting SEO Content marketing Digital marketing Social media strategy Branding Storytelling Blog writing Website content Email marketing Advertising copy Renewable energy Solar industry Content manager Creative writing Loom Solar careers.
Required Skills:
Requirements: Diploma/Degree in Mechanical/Electrical/Civil Engineering (as per industry). Proficiency in AutoCAD (knowledge of Revit SolidWorks or other design tools is a plus). Strong attention to detail and accuracy. Ability to work independently and as part of a team. Good communication and problem-solving skills.
Company Industry
IT Services and IT Consulting
Key Skills
- Content Management Systems
- Enterprise Software
- HR Sourcing
- Information Architecture
- Technical Writing
- User Research
- Adobe Captivate
- Copywriting
- Figma
- Content Strategy
- Taxonomy
- Writing Skills
