Manager, Social Media
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Why Ryan
Hybrid Work Options
Award-Winning Culture
Generous Personal Time Off (PTO) Benefits
14-Weeks of 100% Paid Leave for New Parents (Adoption Included)
Monthly Gym Membership Reimbursement OR Gym Equipment Reimbursement
Benefits Eligibility Effective Day One
401K with Employer Match
Tuition Reimbursement After One Year of Service
Fertility Assistance Program
Four-Week Company-Paid Sabbatical Eligibility After Five Years of Service
The ideal candidate will have deep expertise in B2B social media strong copywriting and storytelling skills and the ability to translate complex tax and business topics into engaging digital narratives. A passion for social media innovation platform best practices and emerging trends is critical to success. This individual will collaborate with marketing leaders subject matter experts and regional teams to ensure messaging consistency and alignment with Ryans business objectives while using performance insights to optimize future content and strategy.
Duties and responsibilities as they align to Ryans Key Results
People:
- Partner with marketing teams and subject matter experts to create compelling on-brand copy and multimedia content.
- Collaborate across regions to ensure localization while maintaining global brand alignment.
- Provide guidance toolkits and resources to internal teams to strengthen execution consistency.
- Create and document best practices social playbooks and how-tos for social and community management including workflows tools and responsibilities.
- Develop points of view (POVs) for emerging platforms and major industry updates.
Client:
- Manage daily posting and editorial calendars across LinkedIn X YouTube Instagram and other platforms.
- Monitor and respond to community interactions ensuring timely and professional engagement.
- Partner with influencers and external collaborators to grow reach and engagement.
- Conduct social listening and trend monitoring to identify opportunities for timely relevant content.
- Stay on top of LinkedIn trends and best practices to drive growth and visibility.
- Conduct ongoing social media listening to identify newsworthy content and monitor Ryans presence.
Value:
- Lead the development and execution of Ryans social media strategy across platforms.
- Create engaging content including copy graphics photography and video that supports brand storytelling and social campaigns.
- Support the integration of social media strategy into broader marketing initiatives.
- Maintain strong relationships with platform partners to stay ahead of trends updates and best practices.
- Track KPIs and build dashboards to ensure insights inform future strategy and drive measurable impact.
- Prepare regular performance reports (monthly quarterly annually) with recommendations for leadership.
- Monitor competitor activity industry leaders and cultural trends to inform content strategy positioning and future planning.
- Other duties as assigned
Education and Experience:
- Bachelors degree (B.A. B.B.A. or B.S.) from a four-year college or university and a minimum of 5 years related work experience in B2B social media management.
- Must be able to execute projects and responsibilities with minimal direction and be professional and articulate.
- Proven experience managing corporate social media platformsespecially LinkedInalong with influencer partnerships content creation and community engagement.
Additional Skills and Experience:
- Strong copywriting and storytelling skills with proficiency in Adobe Creative Suite Canva and multimedia content creation a plus.
- Analytical skills with experience defining KPIs building dashboards and translating insights into recommendations.
- Exceptional communication skills both written and verbal.
- Detail-oriented with strong organizational habits and attention to accuracy.
- Proactive and highly motivated; able to work independently and as part of a team.
Computer Skills:
To perform this job successfully an individual must have intermediate skills in Microsoft Word Excel Outlook PowerPoint Social Media Management Platforms (i.e. Sprout Social Sprinklr Oktopost) Project Management Tools (i.e. Clickup Asana) and familiarity with tools like Adobe Canva or other creative design platforms.
Certificates and Licenses:
- Valid drivers license required
Supervisory Responsibilities:
This position has no supervisory responsibilities
Work Environment:
- Ability to work from the Plano office a minimum of 3 days a week.
- Standard indoor working environment.
- Occasional long periods of sitting while working at computer.
- Position requires regular interaction with employees at all levels of the Firm and interface with external vendors.
Equal Opportunity Employer: disability/veteran
Required Experience:
Manager
Key Skills
- Marketing
- Google Analytics
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- Content Development
- SEO
- Adobe Photoshop
- Social Media Management
- Copywriting
- Content Management
About Company
Ryan is a global tax services, software, and technology firm providing an integrated suite of federal, state, local, and international tax services to companies across the world.
