The Senior Digital Marketing Manager Movies sits within the global social and influencer marketing team for Amazon MGM Studios. You will be responsible for developing and executing smart data-driven highly creative and inventive digital and social marketing campaigns for their assigned titles across both Theatrical and Streaming distribution. You will develop these marketing strategies globally setting a high-bar for innovation passion and operational excellence. You will be responsible for digital and social marketing strategy and campaigns experiential activations material launches AR/VR social community management and more.
The Senior Digital Marketing Manager Movies inspires and proactively contributes to the cross-functional marketing team for a subset of Amazon MGM Studios film slate across both Theatrical and Streaming. Reporting directly into the Head of Movies Digital Marketing for Amazon MGM Studios you will act as a collaborative stakeholder across marketing globally ensuring the highest standards for consistency and quality are maintained to drive moviegoers to theaters on theatrical films and drive viewership and attract new customers to Prime Video on streaming originals.
The optimal candidate for this role will have experience in owning digital marketing campaigns as well as building deep partnerships global platform partnerships and creative agencies. You are able to fluidly shift from analytical discussions to strategy to operational to creative to logistics. You would serve as one of the key points of contact for digital marketing campaigns globally so their strategic judgment creative acumen logistical excellence awareness of industry trends and ability to think big must be robust.
Finally the ideal candidate must thrive operating in a startup environment where leaders are owners wear multiple hats and effortlessly think and act both strategically and tactically - from the development of broad strategic ideas to execution.
Key job responsibilities
Social Vision & Leadership
Oversee the digital marketing campaigns for their assigned Theatrical and Streaming Amazon MGM Studios films.
Guide the creation of world-class break-through digital and social marketing strategies that support and reinforces Amazon MGM Studios in the film marketplace in keeping with the business and marketing strategy for the brand.
Develop inventive strategic influencer marketing campaigns that inspire our customers while driving awareness and viewership.
Contribute strong strategic thinking to ideate and develop innovative effective and award-winning digital marketing experiences.
Raise the bar on social marketing globally. Work with the international teams for implementing this vision and strategy across all territories.
Embrace performance data and refine future digital marketing strategies based on these insights.
Contribute to campaign reviews and presentations while successfully presenting social marketing concepts and narratives for senior management.
Have a strong point of view and vision along with a clear concise ability to provide strategic and creative direction to internal and external partners.
Think big. Drive new ideas that lead to innovative social marketing programs and events to support launches.
Proactively contribute to create policies procedures best practices and formalize mechanisms that impact the broader department.
Business Acumen
Facilitate the digital campaign management producing work cost effectively and on schedule.
Communicate with key stakeholders internally including but not limited to PR Media Brand Department Heads Strategy Heads Creative INTL Leadership Cross-Functional Marketing Teams Studios Leadership and the Prime Video group as well as externally including filmmakers and partner a spirit of collaboration build strong relationships and earning trust.
Review budgets campaign calendars and resource allocations for digital marketing major campaign beats and assignments.
Proactively work to solve problems and communicate with senior management.
- 7 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
- 5 years of digital marketing experience
- Experience developing cross-functional relationships with product consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines or experience in a fast-paced high-tech company
- Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines or experience with end-to-end project management
- Can work proactively and independently meet deadlines and deliver on projects and tasks
- Experience communicating to senior management and customers verbally and in writing
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.
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Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112800/year in our lowest geographic market up to $186500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.