Senior Product Manager, Critical Care
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Job Location:
Princeton, NJ - USA
Monthly Salary:
$ 111300 - 222700
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devices nutritionals and branded generic medicines. Our 114000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
About the Role
Were seeking a Senior Product Manager Critical Care to lead strategic marketing initiatives that drive growth and elevate the i-STAT Systems presence in U.S. hospital critical care environments. Youll play a key role in launching new products shaping brand strategy and engaging customers in high-impact ways.
This is a high-visibility role reporting to the Director of U.S. Marketing offering the chance to influence product success and contribute to a fast-growing business with 35% domestic travel.
What you will work on
New Product Launches
Collaborate with sales and marketing teams to align on launch plans implementation support and commercial execution
Work across functions including Medical Affairs Commercial Excellence and Global Marketing to establish advisory boards to build implementation standardization for new products
Develop customer case studies to establish requirements for product conversions and implementations
Develop value based selling narratives and access strategies
Develop an in depth understanding of the product and competitors to differentiate product offering
Create value propositions positioning statements messaging and work with agencies to develop marketing concepts
Develop core promotional materials literature sales aids support materials and sales training
Work with Market Research to conduct primary and secondary market research to optimize product offering
Build strong working relationships with Medical Affairs to derive publication and speaker strategies and contribute to KOL development
On-Market Product Strategy
Develop strategic and tactical marketing plans to drive and achieve growth targets in U.S. hospital critical care settings focusing on the APOC blood gas and coagulation assays
Gather and synthesize information on customers competitors and the market from a range of formal and informal sources share insights to shape and refine strategies
Engage and motivate the sales force and other business functions while ensuring the marketing team has created & deployed the right tools messaging and support to help them engage and recapture our lost customer targets as well as new business targets
Drive brand-building actions ensuring brand positioning is brought to life consistently in interactions with customers
Lead marketing efforts for critical care meetings and conferences
Develop and provide input to training materials presentations and participate in training activities
Support marketing communications Statements of Work and HCP interactions
Education and Experience you will bring
Bachelors degree in a scientific field (Biology Chemistry Engineering)
4 years in healthcare marketing sales or technical roles (IVD or medical devices preferred)
Clinical experience (e.g. laboratorian perfusionist) highly valued
Proven success in product launches and downstream marketing
Strong communication project management and cross-functional leadership skills
Ability to thrive in a matrixed environment and drive results collaboratively
Learn more about our benefits that add real value to your life to help you live fully:
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on LinkedIn at on Facebook at and on Twitter @AbbottNews.
The base pay for this position is
$111300.00 $222700.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
APOC Point of Care
LOCATION:
United States > Princeton : 400 College Road East
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 25 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day) Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Senior IC
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
