Digital Strategist

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Our common values and focus on inclusion and respect drive the decisions made by our company teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team you can apply your unique life and job experiences and work in an environment where your ideas are heard your contributions are celebrated and your whole-self matters.

About Cat Financial

Cat Financial is a subsidiary of Caterpillar Inc. the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For more than 40 years Cat Financial has provided a wide range of financing solutions to customers and Cat dealers for machines engines Solar gas turbines genuine Cat parts and services. Headquartered in Nashville Tennessee Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America Asia Australia Europe and Africa. Visit to learn more about Cat Financial.

Role Definition

• This strategic role bridges the gap between business and technical teams to drive the development and adoption of digital and marketing technologies. With a focus on enhancing our eSignature and onboarding digital experience the position plays a key part in shaping how customers engage with our brand. Ideal candidates bring a strong understanding of marketing technologies data and digital strategy and are passionate about delivering seamless innovative solutions across the customer journey.

Responsibilities

• Lead medium to large projects with moderate to high complexity related to marketing technology and digital experience adoption/utilization.
• Consult with marketing teams with the usage of marketing technologies to improve marketing performance to achieve business objectives. Is a deep subject matter expert in the development and delivery of experiences for sales and marketing.
• Develop strategies related to digital experiences and digital marketing process excellence to improve marketing performance. Leads efforts in developing marketing technology roadmaps based on business requirements and marketing performance measures. Leads creation analysis and validation of business requirements translating them into detailed functional requirements and features and defining success of the experience. This includes creating features defining dependencies impacts and acceptance criteria and obtaining requirements sign-off from requesting business partners.
• Represent the business in marketing technology and/or data planning meetings road mapping reveals and addition responsible for creating maintaining prioritizing and communicating the digital backlogs based on business strategy.

Skill Required:
Customer Focus:Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Level: Extensive Experience:

• Facilitates creation of the right products and services to resolve customer business issues.
• Fosters strong customer relationships via delivery on commitments open communication and on-goingfeedback/improvement.
• Advises others on creating customer focused environments in various scenarios.
• Anticipates customer needs focusing efforts to proactively meet needs and exceed customer expectations.
• Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
• Communicates and models the criticality of customer focus as an organizational strategy.

Creativity:Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Level: Extensive Experience:

• Maintains balance between innovation and pragmatism.
• Challenges accepted ways of operating.
• Monitors innovations in field and explores usefulness in own function.
• Encourages solicits and rewards imaginative ideas.
• Supports experimentation and accepts occasional setbacks or failures.
• Finds new ways to approach problems.

Effective Communications:Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
Level: Working Knowledge:

• Delivers helpful feedback that focuses on behaviors without offending the recipient.
• Listens to feedback without defensiveness and uses it for own communication effectiveness.
• Makes oral presentations and writes reports needed for own work.
• Avoids technical jargon when inappropriate.
• Looks for and considers non-verbal cues from individuals and groups.

Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
Level: Extensive Experience:

• Communicates to clients regarding expectations of all parties.
• Participates in negotiating the terms of the business relationship.
• Conducts periodic reviews of work effort progress issues and successes.
• Maintains productive long-term relationships with clients or vendors.
• Creates opportunities to educate support teams on client priorities.
• Empowers others to establish collaborative healthy relationships.

Technical Excellence:Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Level Extensive Experience:

• Advises others on the assessment and provision of all technical solutions.
• Engages appropriate subject matter resources to effectively resolve technical issues.
• Mentors others to enhance their technical competence and its application to achieve more effective technical solutions.
• Coaches others in promoting defining analyzing and providing superior technical solutions to business problems.
• Provides effective solutions to moderate technical challenges through strong technical competence effectively examining implications of events and issues.
• Assumes accountability for personal technical performance and holds others responsible for theirs.

Strategic Thinking:Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Level: Extensive Experience:

• Directs strategic alliances and partnerships for mutual benefit.
• Makes sound business decisions on behalf of the group when faced with complex and contradictory alternatives.
• Builds the strategic thinking capability of the group.
• Interprets available data and analyses when creating business plans.
• Recommends ways to position the organization for long-term competitiveness.
• Prepares the groups response to key marketplace trends opportunities and vulnerabilities.

Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).
Level Working Knowledge:

• Works with vendors to assure that products or services are delivered to time and quality specifications.
• Provides feedback on vendor performance to responsible contract administrators.
• Resolves routine issues or problems with vendors in organizations best interest.
• Identifies communications bottlenecks and recommends appropriate solutions.
• Builds effective working relationships with counterparts in vendor or suppliers organization.

Digital Marketing:Knowledge of processes techniques and platforms of digital marketing; ability to implement or manage digital marketing programs.
Level Extensive Experience:

• Works with external vendors (search engine vendors social media vendors etc.) on how to market products and services better.
• Oversees the implementation of digital marketing programs within assigned region(s).
• Evaluates the effectiveness of digital marketing programs and optimizes current digital marketing techniques and channels.
• Coaches others about digital marketing techniques tools and platforms.
• Implements the cost and profit analysis of digital marketing activities and makes suggestions based on results.
• Collaborates across teams to design and improve customer engagement and customer experiences in digital marketing campaigns.

Additional information:

• This position requires the successful candidate to work full time 5 days per week in the Nashville main office.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities duties and effort required of employees assigned to this job. At the discretion of management this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of essential job functions as that term is defined by the Americans with Disabilities Act.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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