Director, Account Based Marketing

Wood Mackenzie is the global data and analytics business for the renewables energy and natural resources industries. Enhanced by technology. Enriched by human an ever-changing world companies and governments need reliable and actionable insight to lead the transition to a sustainable future. Thats why we cover the entire supply chain with unparalleled breadth and depth backed by over 50 years experience. Our team of over 2400 experts operating across 30 global locations are enabling customers decisions through real-time analytics consultancy events and thought leadership. Together we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.

Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive we succeed together
• Trusting we choose to trust each other
• Customer committed we put customers at the heart of our decisions
• Future Focused we accelerate change
• Curious we turn knowledge into action

Job Description

The Director Account Based Marketing will shape and execute our priority audience programs which support the growth of Wood Mackenzies most strategic accounts and high-potential customer segments. The ideal candidate will be a seasoned B2B marketing professional and a natural cross-functional collaborator with a deep understanding of ABM principles and strong leadership capabilities.

Reporting to the VP Head of Program Marketing you will work closely with Sales Marketing and Executive Leadership to align on target accounts develop comprehensive ABM plans and drive measurable business impact. You will leverage data insights and marketing tools to optimise campaigns and enhance engagement.

Main Responsibilities

Develop compelling account-focused marketing strategies to drive growth within priority accounts and audiences
Plan and execute marketing campaigns and ABM tactics in line with the strategy utilising the full marketing channel mix and martech stack
Grow manage and develop a team of ABM specialists
Continuously analyse and evaluate campaigns to improve performance and deliver on KPIs
Collaborate seamlessly with account teams SMEs and business stakeholders to gain deep understanding of priority accounts and high growth customer segments
Build and effectively manage strong stakeholder relationships across the business and ensure continued alignment on core objectives
Serve as a go-to expert and thought leader in delivering best-in-class account-based marketing campaigns

About You

Seasoned B2B marketing professional with significant experience in ABM digital marketing and sales alignment in a professional services or similar complex B2B environment
Proven track record of developing and executing successful ABM strategies that deliver measurable business results
Strong leadership skills with experience managing and developing high-performing teams.
Excellent communication skills and a proven ability to influence
Ability to work cross-functionally in a collaborative and fast-paced environment.
Data-driven mindset with a focus on analytics and continuous optimisation
Proactive strategic mindset combined with the execution ability to tackle challenges effectively
Expertise in using ABM and marketing automation tools (e.g. Salesforce Pardot 6Sense Demandbase LinkedIn Sales Navigator)
Experience of the energy and/or financial services industries is a distinct advantage

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex national origin disability or protected veteran status. You can find out more about your rights under the law at

If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process.