Brand Designer
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About Baselane
At Baselane our mission is to empower landlords with tools and insights to help them save time increase their returns and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12 million landlords and real estate investors who own over 25 million homes in the United States.
We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors including Matrix Partners Activant Capital Collaborative Fund Conversion Capital Diagram Ventures ThomVest and many FinTech leaders from PayPal eBay Google and more.
About The Role
Reporting to our VP of Marketing & Growth the Brand Designer sits on the Design team and is responsible for owning Baselanes creative pipeline and maintaining our brand across channels. You will own the creative direction for critical projects while producing industry-leading creative for both digital and physical assets. You will maintain the creative pipeline while keeping a high quality bar for all creative produced across the Marketing team. This role is extremely collaborative and will work across various teams including Brand Content Product Growth and Compliance.
As a member of our Brand Design team you will have the opportunity to influence and own Baselanes creative strategy and brand presence. Youll leverage our unique data to inform and iterate on design decisions. Youll maintain the voice of the customer in our creative and your design strategy will be built from customer insights. If you thrive in a fast-paced environment can manage several complex projects and want to play a pivotal role in shaping the next phase of our growth journey then Baselane is the place for you.
What Youll Be Doing
- Develop design and produce industry-leading creative concepts and digital and physical assets including webpages landing pages ebooks webinars social media content blog visuals ad units pamphlets swag and more
- Develop creative direction for mission-critical projects that clearly and persuasively connects to our target audience
- Quickly turn concepts into wireframes mockups and prototypes - collecting feedback from project stakeholders to refine designs while maintaining timelines
- Use A/B testing heatmaps analytics and other tools to inform and iterate on design decisions to improve performance metrics
- Build and manage a team of freelancers to execute on pipeline of creative assets for the marketing team and other company stakeholders
- Elevate Baselanes brand design across all touchpoints ensuring a consistent and impactful experience for our target audience
- Coordinate and maintain a library of branded assets including photography graphics iconography templates and other company design content
- Stay up-to-date on industry trends to support leading design creation
Who You Are
- You have 5 years of design experience with 2 years working in tech
- You are an expert in Figma Adobe Suite and other design tools
- You have a portfolio of standout designs that demonstrates your ability to elevate brand quality and deliver tangible business results
- Experience in adapting work to perform across multiple contexts including brand marketing product marketing paid media and social channels.
- Youre a self-starter and team collaborator with a degree and clear opinions on what quality design looks like
- Youre committed to understanding Baselanes customers and their pain points to influence your design strategy
- Youre an out-of-box problem-solver who is energized by navigating ambiguity and consistently delivering in a fast-paced scrappy environment
- You have demonstrated experience managing teams of design freelancers to deliver different types of creative on brand and on time
- Youre highly skilled at translating concepts and feedback into compelling visual and user-centeric designs
- Experience creating a coherent design system across marketing and product
- You have excellent organizational and time management skills with high attention to detail while managing multiple concurrent deadlines at once
- You have a clear passion for creating exceptional world-class design experiences for brands
Benefits & Perks
- Competitive compensation
- Equity - Ownership in what we are building
- High-quality Medical Vision and Dental Insurance
- Life Insurance and Disability Coverage
- Generous time off
- Flexible working hours and location
- Remote working stipend to set up a home office
- Regular social events
$110000 - $130000 a year
Were a hybrid team with an in-office day requirement of Tuesdays and Thursdays. Be a part of our success story and help shape the financial future of millions join us!
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Gain clarity and control of your rental property finances with simplified banking, accounting, and automated rent collection all-in-one. Sign up with Baselane for Free!
