Head of Category (fmd) Luxury Real Estate

What you will do:

  Strategy & P&L Ownership

• Develop and execute a 1224 month plan with clear KPIs (inventory demand ARPA MRR etc.)
• Own the P&L: revenue margin and ROI of commercial and marketing investments
• Define pricing strategies and value-based packages together with GTM & Sales

Supply Growth & Customer Success

• Expand exclusive listings in key markets (e.g. Île-de-France Côte dAzur Alps)
• Collaborate closely with sales and field teams to attract high-value agencies
• Ensure the highest listing quality (imagery translations content)

Demand Generation & Brand Positioning

• Execute targeted B2C marketing and SEO/SEA initiatives in collaboration with the marketing team
• Build and position Belles Demeures and Lux Residence as the go-to destination for luxury properties
• Develop international traffic strategies (e.g. Middle East UK USA)

Product & Customer Experience

• Work with product and tech teams to optimize the user journey
• Develop and pilot new features (e.g. AI staging high-res media call tracking)
• Bring customer feedback into continuous product development

Cross-Functional Leadership

• Lead regular category reviews focused on KPIs & OKRs
• Coordinate resources from Sales Marketing Product Finance and Analytics
• Own budget and strategic planning for the Luxury segment

Success Will Be Measured By

• Market share in the luxury segment (listings & agencies)
• Revenue growth (ARPA MRR)
• Web traffic & share of international visitors
• Leads generated per listing
• Listing quality score & NPS (agents & seekers)

Qualifications :

What you bring:

Experience & Qualifications

• Minimum 5 years experience in category management strategy or P&L ownership ideally in luxury real estate premium travel or marketplace environments
• Proven track record of developing vertical or premium segments
• Cross-functional collaboration & stakeholder management experience
• Strategy consulting experience is a plus but not a must
• Fluent in French & English; international experience preferred

Skills & Mindset

• Entrepreneurial mindset with a 360 view on business & product
• Strong analytical data-driven and solution-oriented thinking
• Hands-on approach high ownership and execution strength
• Empathy for customer needs (agencies & buyers)
• Excellent communication skills (incl. at C-level)
• Tolerance for risk and a passion for innovation

Additional Information :

What we offer: Company restaurant digital meal vouchers with Restoflash; Gym showers organic fruit organic dried fruit and hot drinks available free of charge; Training (induction programme LinkedIn Learning online language courses); 16 days of RTT (reduced working time) leave (special leave volunteer leave seniority leave etc.); Quality of life at work (remote working Kyan Health nursery places); etc.

About Aviv: At Aviv we believe in equal opportunities. We strongly encourage people with visible and invisible disabilities all levels of education minorities members of the LGBTQIA community parents and carers to apply. If you require reasonable adjustments at any stage of the application or interview process or if you would like to discuss your needs for part-time or flexible working please let us your application please feel free to indicate the pronouns you use. Our ambition is to be the leading employer in the PropTech sector in Europe. Now is the perfect time to join us and find your ideal job! We look forward to receiving your application! (Meilleurs Agents SeLoger Immoweb Immowelt...)

Remote Work :

Yes

Employment Type :

Full-time