Business Line Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The role of the Business Line Marketing Manager is pivotal in developing and
executing strategic marketing plans for their specific offering segment. The primary objectives include stimulating demand attaining business line targets and expanding market presence for Eurofins Discoverys Drug Discovery.
In close collaboration with the Business Line Leader the Business Line Marketing Manager translates the market and offering vision into a meticulously structured marketing roadmap. This approach is geared towards achieving financial objectives and strategic goals while upholding alignment with the overarching corporate brand strategy and cultivating synergies with adjacent business lines.
Significantly contributing to revenue generation the Business Line Marketing
Manager actively propels demand and generates sales leads for customer-facing teams. This ensures the promotion of global brand awareness for Eurofins Discoverys comprehensive drug discovery continuum offerings.
Duties and Responsibilities:
Develop and execute yearly marketing plans aligned with business goals with monthly
assessment and adaptations
Collaborate with ELEs Product Managers and the International Business Line Director of Marking
to gather content for the executions of the marketing campaigns to promote stand-alone and
integrated solutions
Work with Global Marketing Communication teams and Regional Marketing Managers to adapt
marketing activities to regional nuances and ensure that the Eurofins Discovery brand is
advocated in the worlds regions
Lead planning efforts to achieve marketing qualified lead and pipeline goals
Optimize content marketing and copy for various communication channels
Initiate/ Manage lead nurturing programs to accelerate prospects
Analyze tactic performance and business impact to gain insights for every company executed for
the business line
Monthly track/report campaign cost performance and ROI Report data to Sales and Business
Line Leaders and Product Managers to optimize tactics
Monitor and adapt marketing strategies based on industry best practices
Ensure sales enablement approaches across all customer-facing teams to improve sales
efficiency
Serve as a Business Line contact for ad hoc activities like conference trade shows and other
company-sponsored events for the promotion of integrated offerings
Foster collaboration with Business Line Leaders for cross-segment synergies
Conduct market research each semester to identify
Qualifications :
Leadership and project management
Analytical and problem-solving skill
Adaptability and flexibility
Additional Information :
We support your development! Do you feel you dont match 100% of the requirements Dont hesitate to apply anyway! Eurofins companies are committed to supporting your career development.
Weembracediversity! As an Equal Opportunity Employer the Eurofins network of companies believes in strength and innovation through diversity. We prohibit discrimination against employees or applications based on gender identity and/or expression race nationality age religion sexual orientation disability and everything else that makes employees of Eurofins companies unique.
Sustainability matters to us!We are well on our way to achieving our objective of carbon neutrality by 2025 through a combination of emission reduction and compensation initiatives. We encourage our laboratory leaders to make sustainable changes at their local level and in addition to their initiatives we count on our dedicated carbon reduction team to help us to achieve this goal!
Find out more on our Careers page: description:Eurofins Scientific is an international life sciences company providing a unique range of analytical testing services to clients across multiple industries to make life and our environment safer healthier and more sustainable. From the food you eat to the water you drink to the medicines you rely on Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe their ingredients are authentic and labelling is accurate.
The Eurofins network of companies believes that it is a global leader in food environment pharmaceutical and cosmetic product testing and in discovery pharmacology forensics advanced material sciences and agroscience contract research services. It is also one of the market leaders in certain testing and laboratory services for genomics and in the support of clinical studies as well as in biopharma contract development and manufacturing. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.
In over 37 years Eurofins has grown from one laboratory in Nantes France to over 65000 staff across a decentralised and entrepreneurial network of more than 950 laboratories in over 1000 companies across 60 countries. Eurofins companies offer a portfolio of over 200000 analytical methods to evaluate the safety identity composition authenticity origin traceability and purity of biological substances and products.
In 2024 Eurofins generated total revenues of EUR 6.95 billion and has been among the best performing stocks in Europe over the past 20 years.
Eurofins USA Discovery Services is a Disabled and Veteran Equal Employment Opportunity employer.
Remote Work :
Yes
Employment Type :
Contract
Key Skills
- Business Development
- Marketing
- Company Website
- Press Releases
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email campaign
- ROI
- marketing collateral
- Analytics
About Company
Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and the environment safer, healthier and more sustainable. From the food you eat to the medicines you rely on, Eur ... View more
