Manager, Loyalty & Partnership Marketing

Requisition ID: 237612

Join a purpose driven winning team committed to results in an inclusive and high-performing culture.

Purpose

Drive sustained and profitable revenue growth through the planning development and delivery of acquisition and customer engagement marketing programs in Scene Partner Channels (SceneEmpire Home Hardware etc.) As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing) drives full-funnel marketing planning and delivery of benefit-led programs that enable the Canadian Bank to achieve its strategic objectives. Strong stakeholder management and experience delivering out of the box strategic and creative solutions are a must. Successful candidate is highly skilled in the articulation of delivering value against strategic priorities.

Accountabilities

With Senior Manager supports marketing objectives to set and refine annual and quarterlymarketing plans.
Relationship manager for key external Scene Partners with accountability to plan executeand report on contractual/non-contractual obligations.
Monitors consumer sentiment market conditions competitive activity and short-termdemandopportunity on an ongoing basis to increase agility of planning processes andflexibility of budget deployment.
Collaborates with Product and Enterprise Marketing teams to plan and execute Bank-widelevel action plans and marketing programs.
Analyzes and leverages insights drawn from market research and data analysis to establishthe strategic direction of benefit-led campaign briefs.
Champions a customer focused culture to deepen client relationships and leverage broaderBank relationships systems and knowledge.
Contributes to plans and briefs a deep understanding of Bank-wide and business partnerneeds ensuring full buy-in (agreement) and participation of multiple business channeland marketing partners in a highly matrixed environment.
Supports development and deployment of creative assets agnostic of media channel andacross all Bank and partner channels.
Collaborates with business partners Marketing Customer Journey Management MarketingPerformance Management and Marketing Media Strategy to support performance-orientedcampaign plan summaries debriefs and enhancements.
Champions proper usage of the Scotiabank brand in full compliance with global brandguidelines and Scotiabanks visual identity continuum to ensure consistency and properrepresentation across all partners.
Actively pursues eRectively and eRicient operations of his/her respective areas whileensuring the adequacy adherence to and eRectiveness of day-to-day business controls tomeet obligations with respect to operational risk regulatory compliance risk AML/ATF riskand conduct risk including but not limited to responsibilities under the Operational RiskManagement Framework Regulatory Compliance Risk Management Framework AML/ATFGlobal Handbook and the Guidelines for Business Conduct.

Experience

Exposure to the Agile methodology
Expertise in driving performance growth across multiple dimensions and KPIs
Deep knowledge of the marketing tech stack
Authentic decisive resilient highly collaborative and results-oriented

Whats in it for you

The opportunity to join a forward-thinking and collaborative team surrounded by innovativethinkers
A rewarding career path with diverse opportunities for professional development
Internal training to support your growth and enhance your skills
An inclusive working environment that encourages creativity curiosity and celebratessuccess.
Work in an Ecosystem; a bright modern space where youll have access to group seatingoRices collaboration spaces a cafeteria with diRerent options daily a bistro and more!

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.

At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.