Senior CRM Executive

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million members globally across the UK India Germany and France. Using advanced technology all solutions are designed with SMEs in mind. With quick onboarding low fees and innovative features we thrive on making data-driven decisions to help SMEs save both time and money.

Tide facts:

• Tide is available for UK Indian German and French SMEs
• Over 1.6 million members: 800000 UK and 800000 in India and growing rapidly
• Over $200 million raised in funding
• Over 2500 Tideans globally - were diversity champions!
• We have offices in Central London with a member support and technology centre in Sofia Bulgaria technology centres in Serbia Romania Lithuania and Hyderabad and offices in Gurugram and New Delhi India

ABOUT THE ROLE

This role is part of Tides Payments CRM team where youll join a group of passionate marketers driven by collaboration innovation and ownership. Our mission is to help members save time and money so they can focus on doing what they love.

Were looking for detail oriented curious explorative commercially focused Senior CRM Executive looking for their next step - someone that will take on and help us expand rapidly growing product areas within Tide. Youll be equally at home building automation analyzing results and working with immediate stakeholders to take the story of performance to the business.

As a Senior CRM Executive youll be:

• Youll be inheriting an excellent base line communications programme that youll be tasked to expand drive and optimize through ever increasing personalisation and automation.
• You will help deliver and develop the existing Investments engagement marketing CRM programme with a strong focus on driving the all important metrics through automation and personalisation working closely with product content BI and other Marketing team members
• Youll have day to day ownership of a single product area with a clearly defined growth plan for and we expect the portfolio to grow substantially
• You will work in a multinational team of passionate CRMers Product marketers and Product Managers with a track record of delivery who are dedicated to collaboration innovation and ownership with a central focus on helping our members save time and money so they can get back to doing what they love
• Building and optimizing key cross-sell campaigns and customer journeys across marketing with occasional involvement in operational communications
• Developing and delivering a CRM test-and-learn pipeline across multiple channels including in-app web email & SMS end-to-end including ideation execution analysis and optimisation
• Analysing campaigns and reporting out to immediate stakeholders on trends and recommendations and using data to define build and maintain segments including building and maintaining reporting dashboards to track CRM performance
• Work closely with the rest of the Payments Marketing team as well as a number of other cross-business stakeholders
• Continuously look for optimisations and new ideas to develop engagement marketing opportunities

WHAT WE ARE LOOKING FOR

• You have c.2-3 yrs of expertise in end-to-end CRM retention marketing management across a number of sub-products and business units
• Youve developed and delivered CRM programmes demonstrating proven results against targets.
• You have hands-on experience with CRM platforms e.g. Iterable Salesforce Braze and an understanding of HTML and CSS
• You have experience handling campaign data from different sources using BI tools e.g. Looker Tableau and experience turning this data into strategic insights
• You have experience in segmentation and targeting
• You have A/B and MVT testing experience
• You have solid communication and reporting skills and are able to work well in partnership with technical and non-technical team members
• You have good Excel skills as well as experience with business reporting tools (e.g. Tableau Looker) - youre famous for solving colleagues spreadsheets and reporting problems
• You have the ability to handle multiple projects and adapt to changing priorities
• You are hands-on delivery oriented and results-driven with a pragmatic implementation style
• You may have worked in Financial Services start-ups finance services or tech space
• You have a curious nature good organizational skills and impeccable attention to detail

WHAT YOULL GET IN RETURN

• Competitive salary
• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 12 days of Casual leaves
• 12 days of Sick leaves
• 3 paid days off for volunteering or L&D activities

TIDEAN WAYS OF WORKING

At Tide we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity religion sexual orientation gender identity family or parental status national origin veteran neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members diverse needs and lives.

We are One Team and foster a transparent and inclusive environment where everyones voice is heard.

At Tide we thrive on diversity embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity religion sexual orientation gender identity or disability. Our inclusive culture is key to our success helping us build products that meet our members diverse needs. We are One Team committed to transparency and ensuring everyones voice is heard.

• Tide doesnotcharge any fees at any stage of the recruitment process.
• All official Tide job opportunities are listed exclusively on ourCareers Pageand applications should be submitted through this channel.
• Communication from Tide will only come from an official@tide.coemail address.
• Tide does not work with agencies or recruiters without prior formal engagement and we do not authorize third parties to make job offers on our behalf.

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