Retail Activation Executive

About us

Dyson is growing fast and our ambition is huge more categories more locations and more people. Our technology is unique and complex so its up to us to explain it clearly. Working in-house directly with engineers and the broader business we create inspirational communications that showcase our technology.

Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About the role

As a member of the Retail Activation team you will play a key role in supporting the Senior Retail Activation Manager in the definition and implementation of direct and indirect activity plans. By coordinating New Product Development (NPD) launches managing a budget maintaining Dysons retail estate and executing engaging offline retail activations youll help ensure best-in-class customer experiences and uphold Dyson principles and guidelines. You will also help evaluate market trends and share insights that inform the sales and marketing strategy.

Key Responsibilities include:

• Plan Execute & Evaluate Retail Activations:Support the planning coordination and execution of in-store campaigns pop-ups and consumer events in both direct and indirect channels. Ensure all activities reflect the retail strategy and contribute to Dysons premium brand experience.

• NPD Launches & Campaigns:Collaborate with marketing category managers and account managers/merchandisers to deliver impactful NPD launches and ongoing campaigns in-store making sure all product and brand guidelines are met.

• Estate Maintenance:Oversee the maintenance and visual standards of Dyson fixtures and store elements ensuring the existing estate remains at Dysons standard of excellence.

• Budget Management:Manage assigned budgets ensuring cost-effective execution of activities

• Stakeholder Collaboration:Work cross-functionally with Category Managers Key Account Managers Demo Store Managers and field teams to align activity plans and optimize retail performance.

• Process Improvement:Identify and implement process improvements to increase the efficiency and effectiveness of retail activation efforts.

• Special Projects & Best Practices:Lead special projects as assigned and serve as a role model in embodying Dysons values and behaviors.

• Market Analysis and Reporting:Monitor GFK data and other market sources to track Dyson market share and competitor activity. Share market data insights and trends with Sales and Marketing teams to support strategic decisions.
  

About you

2 to 3 years experience in trade marketing retail activation marketing or event management.

Strong planning project management and analytical skills.

Experience managing external agencies and suppliers.

Proactive solution-oriented assertive and results-driven attitude.

Excellent time management; ability to deliver under pressure and to tight deadlines.

Strong attention to detail and a high degree of organization.

Effective stakeholder management skills both internationally and cross-functionally.

Excellent team player with a collaborative mindset.

Fluency in English; 1 Nordics languages(mandatory)

Flexibility to travel as required.

Working policy

At Dyson our vibrant campus culture is built on in-person collaboration creativity and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment we do not offer a regular hybrid working arrangement. Our working policy is based on 5 days/week in our office in Stockholm.

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