Growth Lead Marketing Lead
Growth Lead Marketing Lead
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Job Description
Growth Lead / Marketing Lead
Project: an exchange aggregator.
We focus on transparent and verifiable ratings: no fake reviews no manipulations.
Currently in pre-launch stage with the official launch planned in 5-7 weeks.
About the Project
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Exchange aggregator with transparent ratings
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Target audience: 90% B2C with some B2B focus
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Strong emphasis on growth and unit economics
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Team and pool of contractors are already in place need testing and systematic execution
Role: Growth Lead / Marketing Lead
Were looking for a driven and autonomous leader who will take ownership of the projects growth.
Ideally you will personally manage one key marketing channel (paid traffic or short-form video) while leveraging contractors for all others.
Responsibilities
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Own the results of integrated marketing campaigns
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Personally run one major channel (paid traffic or short-form video)
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Manage other channels through contractors
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Test hypotheses launch A/B tests and systematically improve metrics (CAC CR LTV)
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Work with contractors: briefing supervision performance evaluation
Requirements
Must-have:
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Proven experience managing marketing channels at a high level:
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Paid traffic (Meta Google) ideally in crypto or betting verticals
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Short-form video promotion (Reels/Shorts) including briefing/evaluating external scripts and creatives
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Attribution and analytics with minimal user data
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A/B testing landing pages systematic growth of key metrics (CAC CR LTV)
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Strong soft skills: drive initiative autonomy structured thinking ability to test and learn quickly
Nice-to-have:
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Background in crypto / exchanges / P2P / CEX
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Familiarity with social media content and SEO
What We Offer
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Format: fully remote
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Compensation: $3500-5000 per month (flexible based on experience)
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Full autonomy and trust: we expect you to bring solutions and own the marketing strategy
Employment Type
Full Time
