Marketing Director at RMD Group
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Job Location:
San Diego, CA - USA
Monthly Salary:
USD 110000 - 150000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Description
Type: Full Time/ Exempt
Pay Rate:$110000-$150000
Duties & Responsibilities
Strategy & Planning
- Create and implement annual and quarterly marketing strategies budgets and campaign calendars for all venues and business units including Private Event lead generation.
- Define and steward brand vision positioning and direction in collaboration with executive leadership and agency partners.
- Translate high-level goals into actionable campaigns timelines and KPIs.
- Conduct market research and competitor analysis to inform strategy and stay ahead of industry trends.
Branding
- Ensure brand integrity and consistency across all platforms campaigns and collateral.
- Providedirectionfor new venue openings rebrands and loyalty programs.
Advertising & Media
- Oversee digital advertising strategy and execution (Google Ads Meta TikTok programmatic etc.) providing budgets and direction to agency partners.
- Negotiate and manage contracts for print digital and partnership advertising opportunities.
- Review campaign performance and deliver insights/recommendations to senior leadership.
Analytics & Reporting
- Define KPIs and oversee department-wide analytics.
- Deliver monthly performance dashboards to senior leadershipcovering revenue impact campaign ROI guest acquisition/retention and digital engagement.
- Direct Coordinators in gathering raw analytics; synthesize data into insights and recommendations.
Content & CreativeDesign
- Establish content strategy and creative standards across platforms.
- Approve and provide feedback on photographyandvideo producedby Coordinators or external vendors.
- Work with graphic design vendors and Coordinators to ensure alldesign collateralmeetsbrand standards and business needs.
- Ensure all venue menus are current and updated across all platforms.
Copywriting
- Approve and refine marketing copy drafted by Coordinators freelancers or agency partners.
- Maintain brand tone and integrity across concepts and campaigns.
SocialMedia& Websites
- Oversee overall social strategy influencer initiatives and platform growth plans.
- Approve content calendars captions and creative assets prepared by Coordinators.
- Direct website strategy SEO priorities and ADA compliance.
- Ensure review platforms and online listings are properlymaintainedby Coordinators.
Email & CRM
- Set strategy for CRM growth segmentation and campaignobjectives.
- Overseeexecution ofemailcampaigns.
- Review performance reports andoptimizefuture campaigns.
Promotions &SpecialEvents
- Lead ideation of promotionsvenuespecialevents and campaigns that drive revenue and awareness.
- Assign execution and tracking responsibilities to Coordinators and venue teams.
Evaluate success metrics and recommend adjustments.
Public Relations
- Manage relationships with external PR agencies; oversee strategy and approvals.
- Provideahigh-level direction for PR initiativesand report PR placements and successes to senior leadership.
Reservation & Delivery Platforms
- Direct strategy for maximizing reservation/delivery platform features and upsell opportunities.
- Oversee bi-weekly audits and updates conducted by Coordinators.
Team & Project Leadership
- Lead mentor and manage Marketing Coordinators and contractors.
- Prioritize departmental projects assign tasks and ensure deadlines are met.
- Establish processes creative briefs and review/approval systems for the team.
- Approve departmental budgetsmonitorspending andmaintainefficiency.
- Act as primary liaison with internal stakeholders and external partners.
Qualifications
- Education:Bachelors degree in marketingcommunications or related field preferred.
- Experience:Must have5yearsprogressive marketing experience including 3 years in hospitality/full-servicerestaurant marketing.
- Proven leadership and team management.
- Skills:
- Expertisein digital marketing CRM SEO/SEM social media influencer PR promotions and events.
- Strong ability to interpret analytics and pivot strategy accordingly.
- Proficiencyin Microsoft 365 Asana/Basecamp HubSpot (or similar CRM) Google Ads Meta Ads.
- Working knowledge of Adobe Illustrator/InDesign preferred.
- Exceptional organizational and project management skills.
- Strong communicationand leadership skills with a proactive and adaptable approach.
Physical Requirements:
- Must be able to travelfrequentlybetween venues within San Diego County; occasional evening and weekend availabilityto support restaurant operations. Work is performed in both office settings and onsite in active hospitality environments.
- Mustbe able to sitstandor walk for up to 8 hours at a time.
- Must be able to lift at least 40 pounds safely and properly.
- Must be able to bend stoop and climb.
- Must be able to push and pull.
ABOUT RMD Group
RMD Group was formed by three partners who had a passion for hospitality and creating unforgettable experiences. For over a decade RMD has been a driving force in the industry creating some of San Diegos most successful and exciting concepts including Rustic RootHuntress Lumi Side Bar and addition the group works with a thriving portfolio of hospitality and lifestyle concepts that include Ballast Point Brewing and Hard Rock Hotel.RMD brings extensiveexpertisein all areas of consulting including design development and management plus a talented team of industry leaders that continue to elevate guest and client experience in San Diego and beyond.
The Director of Marketingis responsible fordriving top-line revenue and brand growth across all RMD Group businessoutletsby developing and executing comprehensive marketing strategies. This role balances strategic planning creative directionhands-on daily executionteam leadership and data-driven decision-making to deliver measurable results. The Director oversees all marketing channelsincluding digital social email print PR promotions and partnershipsensuring campaigns align with businessobjectivesand brand standards.
Required Experience:
Director
Key Skills
- Business Development
- Information Technology
- Oversight
- Professional Development
- Account Management
- Client Relationships
- Project Management
- Strategic Initiatives
- Ensure Compliance
- Program Development
- KPI
- Product Development
- Direct Reports
- Strategic Development
- Special projects
