Marketing Manager

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About This Role:

As a key member of the EMEA marketing team the Marketing Manager will partner with the sales and research teams to develop marketing plans that build awareness create demand and accelerate bookings. The role is responsible for planning organizing and executing programs that create relevant two-way interactions with local buyers to inform and influence their buying decisions and broader relationship with Forrester. This is an exciting opportunity for a driven marketer to contribute to a dynamic and high-performing team.

Job Description:

• Engage proactively with local sales teams to understand sales goals identify marketing requirements and gather feedback on marketing activities.
• Engage proactively with central marketing teams to review plans share local requirements and provide feedback on global/regional programs and assets.
• Lead the development of annual and quarterly plans in partnership with regional sales teams.
• Manage local marketing budget.
• Assess local marketing readiness and identify optimization opportunities.
• Evaluate select and manage vendors that contribute to local demand marketing programs.
• Capture and analyze local buyer insights gathered through human and non-human interactions.
• Use buyer insights to segment and optimize target audiences.
• Analyze local pipeline volume performance and forecasts.
• Manage local service-level agreement (SLA) deliverables.
• Develop and implement pipeline acceleration programs jointly with sales.
• Tailor global and regional programs and assets; create or commission new market-specific programs to be activated in the market.

• Research choose design and manage live field events to be included as tactics in the overall marketing mix ensuring a cohesive pre-event at-event and post-event strategy to increase engagement and response rates.
• Drive audience acquisition efforts for regional flagship Summits collaborating with sales and marketing teams to ensure targeted outreach engagement and attendance goals are met.
• Communicate to and educate the sales team about new and planned marketing activities including global regional and local programs.

Job Requirements:

• A bachelors degree or marketing qualification.
• Some B2B marketing experience within demand regional or field marketing.
• Experience in collaborating and working closely with a large sales team.
• Experience in hosting events from planning to execution and reporting.
• Strong project management skills and the ability to effectively manage multiple projects prioritize be detail-oriented and meet deadlines.
• Computer skills including Microsoft Office; Salesforce Eloqua and ON24 experience is a plus.
• Strong written and verbal communication skills with experience in presenting to senior stakeholders.
• Fluent in German and English is essential.

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