Manager, Digital Acquisition

Shangri-La International Hotel Management Ltd.

Headquartered in Hong Kong we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia the Middle East Europe and Africa. Regarded as one of the worlds finest hotel ownership and management companies Shangri-La is dedicated to delight guests around the world with legendary service finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world positioning us a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement our people are our priority. Our success is only made possible through the efforts and abilities of over 42000 colleagues accordance with this belief the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development you can be sure that potential is identified and nurtured throughout your career.

We are seeking a motivated and results-driven Manager Digital Acquisition to play a key role in growing our digital presence and customer base. As an individual contributor you will be responsible for designing executing and optimizing digital products and marketing strategies to drive new member sign-ups customer acquisition and direct revenue growth across our website mobile app and WeChat Mini Program.

Based at our headquarters you will collaborate with cross-functional global and regional teams leveraging your expertise in product development digital marketing analytics to ensure our digital channels deliver measurable impact. As a key player in our growth efforts you will drive innovation build high-impact acquisition marketing campaigns and establish strategic partnerships that elevate the brand enhance market penetration and accelerate revenue growth.

What youll be doing

• Develop and implement digital acquisition strategies to grow membership and drive customer engagement.
• Drive the end-to-end development and execution of digital product enhancements from ideation to launch and iteration.
• Leverage UI/UX principles user insights and emerging digital trends to build and deploy new campaign features to improve user experience and drive customer acquisition across digital platforms (website app WeChat Mini Program) aimed at enhancing brand visibility and capturing new market segments.
• Collaborate with internal and external stakeholders to ensure smooth development and integration of digital marketing campaigns. Define key performance indicators (KPIs) to track the effectiveness of all marketing efforts.
• Monitor campaign performance using data to refine strategies and maximize ROI.
• Conduct A/B testing user behavior analysis and other research to identify opportunities for improvement.

Communi What were looking for

• Bachelors degree preferably in Digital Business Business Management Communications Marketing Computer Science or related field.

• 8 years of experience in digital product management marketing or a related role with minimum. 2 years at managerial grade leading project implementation. Prior experience in start-up environments or high-growth companies is preferred.

• Proven ability to define success metrics analyze performance data and implement data-driven improvements.

• Expertise in full-funnel marketing from lead generation to conversion and optimizing across various digital and traditional channels.

• Strong problem-solving skills creative thinking and the ability to generate innovative marketing strategies to drive growth.

• Exposure to travel or hospitality sectors is preferred.
• Familiarity with agile development methodologies product roadmaps.
• Proficiency in Adobe Analytics Tableau Google Analytics or similar tools for performance tracking and reporting.
• Knowledge of UI/UX best practices web & app product development and technology integration patterns.
• Understanding of marketing analytics tools and digital marketing technologies (e.g. SEO SEM CRM) knowledge of media strategies and the role of digital channels in customer acquisition. Familiarity with Chinas media strategy landscape and platforms such as WeChat Baidu and Douyin is a bonus.
• Fluency in both written and spoken English and Chinese.

What we offer

At Shangri-La we are committed to providing our employees with rewarding and fulfilling work addition to a competitive salary we offer a range of benefits including:

• Bonus incentive schemes
• Opportunities for career progression
• Comprehensive health and wellness programs
• A collaborative and supportive work environment that values work-life balance