Digital Marketing Manager

At SyncVR Medical we are the XR operating system for European healthcare. Were not just a VR company; we build our own clinical apps and a platform that integrates immersive technology into hospital workflows. Today our ecosystem spans 200 hospitals and 40 developer partners unifying a fragmented market and setting a new standard of care. Our mission is to transform healthcare through implementation not just technologybringing a portfolio of 50 clinical & educational VR apps to the bedside and the classroom.

This is a high-impact role for a Digital Marketing Manager who wants ownership pace and measurable outcomes. You will partner directly with the commercial leadership to build a predictable pipeline engine and a premium category brand (Immersive Care). From narrative to numbers you will design the strategy and run the plays.

Tasks

Strategy & Positioning

• Build our messaging hierarchy and value narratives for execs clinicians and procurement.
• Translate clinical outcomes into clear business-ready stories.

Full-Funnel Demand Generation

• Plan and execute integrated campaigns (LinkedIn email webinars partner co-marketing events).
• Operate a tight growth loop: targeting creative launch measure iterate.

Content Engine & Thought Leadership

• Own the editorial calendar: case studies outcome stories articles short-form LinkedIn content.
• Maintain a consistent premium voice that signals category leadership.

Website SEO & Conversion

• Lead site improvements landing pages and CRO experiments.
• Set and improve organic/paid performance baselines using analytics tooling (e.g. Tag Manager or equivalent).

Marketing Ops & Analytics

• Build dashboards across Zoho CRM and marketing analytics to track MQLSQLPipeline.
• Define attribution report on CAC CPL and campaign ROI.

Sales Enablement & Product Marketing

• Create high-performing decks one-pagers email sequences and tender collateral.
• Launch new apps/use-cases with crisp ICPs personas and messaging.

Partner Marketing

• Co-craft joint value propositions and campaigns with strategic partners.

Requirements

• 35 years in B2B SaaS/healthtech digital marketing (hands-on strategic).
• Strength in demand gen content SEO/CRO and marketing ops.
• Tools: Tag Manager (or equivalent) LinkedIn Campaign Manager email automation; Zoho CRM a plus.
• World-class writing: turn complex clinical/technical info into crisp persuasive copy.
• Data-driven: comfortable with funnels attribution dashboards and experimentation.
• Language: fluent English (Dutch or French a plus).
• Bias for action high ownership startup pragmatism.

Selection Process

We work fast because we want you on board as fast as possible!

1. Short screening (15 min) via video-call.
2. Interview (videocall or in person)
3. Practical assignment and interview for evaluation
4. Decision and start date as soon as possible