At SyncVR Medical we are the XR operating system for European healthcare. Were not just a VR company; we build our own clinical apps and a platform that integrates immersive technology into hospital workflows. Today our ecosystem spans 200 hospitals and 40 developer partners unifying a fragmented market and setting a new standard of care. Our mission is to transform healthcare through implementation not just technologybringing a portfolio of 50 clinical & educational VR apps to the bedside and the classroom.
This is a high-impact role for a Digital Marketing Manager who wants ownership pace and measurable outcomes. You will partner directly with the commercial leadership to build a predictable pipeline engine and a premium category brand (Immersive Care). From narrative to numbers you will design the strategy and run the plays.
Tasks
Strategy & Positioning
- Build our messaging hierarchy and value narratives for execs clinicians and procurement.
- Translate clinical outcomes into clear business-ready stories.
Full-Funnel Demand Generation
- Plan and execute integrated campaigns (LinkedIn email webinars partner co-marketing events).
- Operate a tight growth loop: targeting creative launch measure iterate.
Content Engine & Thought Leadership
- Own the editorial calendar: case studies outcome stories articles short-form LinkedIn content.
- Maintain a consistent premium voice that signals category leadership.
Website SEO & Conversion
- Lead site improvements landing pages and CRO experiments.
- Set and improve organic/paid performance baselines using analytics tooling (e.g. Tag Manager or equivalent).
Marketing Ops & Analytics
- Build dashboards across Zoho CRM and marketing analytics to track MQLSQLPipeline.
- Define attribution report on CAC CPL and campaign ROI.
Sales Enablement & Product Marketing
- Create high-performing decks one-pagers email sequences and tender collateral.
- Launch new apps/use-cases with crisp ICPs personas and messaging.
Partner Marketing
- Co-craft joint value propositions and campaigns with strategic partners.
Requirements
- 35 years in B2B SaaS/healthtech digital marketing (hands-on strategic).
- Strength in demand gen content SEO/CRO and marketing ops.
- Tools: Tag Manager (or equivalent) LinkedIn Campaign Manager email automation; Zoho CRM a plus.
- World-class writing: turn complex clinical/technical info into crisp persuasive copy.
- Data-driven: comfortable with funnels attribution dashboards and experimentation.
- Language: fluent English (Dutch or French a plus).
- Bias for action high ownership startup pragmatism.
Selection Process
We work fast because we want you on board as fast as possible!
- Short screening (15 min) via video-call.
- Interview (videocall or in person)
- Practical assignment and interview for evaluation
- Decision and start date as soon as possible