Marketing Executive
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Job Description
Role Description
• Develop and drive all marketing initiatives and processes for the unit.
• Support team members to drive product Initiative and influencer activation in the unit.
Primary Job Responsibilities
Business Responsibility Areas Key Performance Indicators
Dealer Tinting System and Retailing Stores Identifying Potential Outlets and scoping Customer Traffic & Experiences Strengthening Customer Connect through Sustained Engagement &Loyalty
Annual Marketing Plan (Product & Services) • Execution of key priorities and Scoping Key Initiatives • Campaign and sales target achievement
Master Strokes Loyalty Program • Execution and performance analysis • Participation increase • Support secondary sales
Influencer Program Expansion • Active engagement – Scope of Program • Influencer-level initiative targets
Influencers Engagement • Execution of meets and Collateral Supports – Tools for Demo • Reporting on learnings and development
Applicator and Contractor Training • Execution of training programs • Engagement and alignment with objectives
Driving Painting Service • End-to-end support for retail team and contractors • Delivery of Beautiful Homes Painting Service • Shade Consultancy and Safe Painting Services
Site Sampling • Planning and execution • Warranty & Site Submittals • Monthly reporting and business conversion
Reporting and Analytics • Comprehensive reports • Monthly insights and performance data
Qualification:
• Business Management studies – Marketing
.
Previous Experience:3 years
.
Language Fluency: English (Written and Spoken) & Malayalam & Hindi (Spoken)
.
Functional Competencies:
ü Brand and product management
ü Sales Promotion
ü Strong analytical skills
.
Behavioral Competencies:
ü Adaptability
ü Initiative and perseverance
ü Interpersonal and organizational skills
ü Ability to work in a matrix structure
Employment Type
Full Time
